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Field Marketing Specialist
1 month ago
Avenue5 is growing, and we are in search of a field marketing specialist to join our dynamic team of Fivers
About Us
We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:
+ Listen to our associates, recognize them, and give them room to grow
+ Invest in our associates to help them become the best version of themselves
+ Approach every important decision with our associates in mind
+ Celebrate our associates successes and encourage them to raise the bar even higher
About the Field Marketing Specialist Role
Were looking for a talented field marketing specialist who will be responsible for executing property specific marketing plans and promoting and implementing marketing supported products and services to help properties generate leads, leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The field marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.
Summary of Responsibilities:
The field marketing specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads and leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The field marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.
Primary Responsibilities and Objectives:
Partner with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
Travel to work with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement
Provide guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed
Monitor project timelines and engage key stakeholders to ensure that projects are completed timely and according to quality standards
Serve as the marketing liaison between properties and property teams
Assist in researching new business opportunities and develop marketing material
Track KPIs for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
Manage project budgets for assigned properties
Create, coordinate, market and oversee property events and activities
Perform other duties as assigned
Education and Experience:
Bachelors degree in marketing, advertising, communications, public relations, journalism, English, or another related field is required
Two or three years of experience in direct real estate multi-family marketing within the property management industry
Two or three years of experience in marketing, agency experience preferred
Skills and Requirements:
Proven track record of delivering projects and assignments at or beyond expectations, and timely
Broad understanding of effective marketing tactics and strategies in branding print and digital realms
Knowledge of advertising options and when to consider each option for strategic communication efforts
Flexible and adaptable, with a strong ability to pivot quickly when the need arises
Able to manage numerous projects at the same time in fast-paced environment, while retaining accuracy and attention to detail
Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
Intermediate knowledge of SEO/SEM
Strong organizational and analytical skills
Outgoing personality and comfortable engaging with others individually or in groups
Passionate about using technology to create efficiencies and generate ROI
Ability to work independently and prioritize effectively in a fast-paced environment
Excellent written and verbal communication skills
Exceptional project management skills are preferred
Strong understanding of property management industry trends, issues, and emerging technology
Excellent customer service and interpersonal skills with the ability to relate to others
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Positive demeanor, voracious appetite to learn new things, and excellent professional judgment
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned Must have strong leadership ability including effective decision-making and the ability to multitask
Scheduling:
Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidays
Approximately 35% travel required to dedicated markets
Environment:
Exposure to environment typically found in an office building
Possible exposure to airports, airplanes, rental cars, hotels, etc.
Physical Requirements:
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:
Ability to lift, push, and pull up to 25 pounds
Must be able to observe and detect signs of emergency through visual and/or auditory cues
Must be able to remain stationary, move around, reach, and position oneself as needed for extended periods of time
Ability to communicate and express or exchange ideas with others, as well as, those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly
Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound
Visual requirements including color, depth perception, and field vision
Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
Ability to tolerate stressful situations
Ability to work under minimal to moderate supervision
This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.
Diversity:
Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.