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Field Marketing Strategist

2 months ago

Austin, Texas, United States Austin Fitness Group Full time
Job Overview

The Field Marketing Specialist will be responsible for developing and executing local marketing strategies to drive brand awareness, member acquisition, and retention for Austin Fitness Group. This role will focus on building and nurturing business partnerships, managing events, and supporting individual studios in their outreach efforts.

Key Responsibilities
  • Implement and track community outreach tactics to generate leads, using data-driven insights to optimize strategies
  • Identify, develop, and manage strategic partnerships with local businesses and organizations to boost brand visibility and membership growth
  • Negotiate and manage partnership agreements, ensuring long-term, mutually beneficial relationships
  • Collaborate with corporate and regional partners to plan, coordinate, and execute local events, enhancing brand awareness and member engagement
  • Support studio teams in hosting events, fitness challenges, and member appreciation activities, handling logistics to ensure smooth execution
  • Provide guidance, training, and resources to studios for local outreach and marketing efforts aligning with regional and national campaigns
  • Assist in amplifying local promotions and member success stories through targeted outreach and marketing campaigns
  • Maintain strong communication with franchisees, studio managers, and the central marketing team to tailor support and align strategies
  • Track, analyze, and report on the performance of local marketing initiatives, partnerships, and events, offering insights for continuous improvement
  • Stay updated on industry trends and emerging marketing tactics to keep Austin Fitness Group competitive
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in field marketing, local marketing, or a similar role, preferably within the fitness, health, or lifestyle industries
  • Proven experience in business-to-business partnership development and event management
  • Strong understanding of local marketing tactics and community engagement strategies
  • Excellent communication, negotiation, and project management skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Experience supporting or managing multi-location marketing efforts is a plus
  • Passion for fitness, health, and wellness