Director of Database Marketing

3 months ago

Reno, United States Meruelo Group Full time
Who We Are:

Grand Sierra Resort and Casino is in the heart of Reno/Tahoe area. GSR is northern Nevada's most complete resort destination with nearly 2,000 guest rooms and suites. The property offers a wide variety of accommodations for the everyday business traveler to the complete family vacation with amenities that include 200,000 square feet of meeting and convention space, branded retail shopping, headliner entertainment, a cinema, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range, and a brand new 25,000 square-foot nightclub. We are the largest casino north of Las Vegas with 24 hours of heart-pounding action plus so much more

Daily Responsibilities:
  • The Director of Database Marketing is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
  • The Director of Database Marketing executes all aspects of data-related activities and administers the production of direct mail and player lists.
  • Oversees all database marketing projects to ensure the accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
  • Evaluates the effectiveness of database marketing efforts and makes recommendations.
  • Assists in the development and execution of effective prospect and retention marketing programs for the property.
  • Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
  • Accurately tracks redemptions of all database marketing programs.
  • Produces timely analysis reports to determine the profitability of Database Marketing programs.
  • Adheres to all regulatory, company and department policies and procedures.
  • Responsible for assisting in developing in accordance with established policies, procedures and controls.
  • Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
  • Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
  • Researches competitor's usage of technology, as well as new technologies that may be of interest to the casino.
  • Develop queries and procedures to extract and communicate required information.
  • Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
  • Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
  • Assists in the creation of Return on Investment spreadsheets.
  • Assist and participate in marketing functions as required.
  • Assists in developing databases marketing plans and budgets.
  • Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
  • Maintains confidentiality of customer information.
  • Ability to read, analyze and interpret financial reports and marketing analysis reports.
  • Work closely with related departments to manage and utilize customer databases to consistently yield the most profitable mix of business.
  • Develop, provide and utilize data-driven decisions and efficient data extraction.
  • Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendors/agencies.
  • Performs other related duties as assigned.
  • Works closely with Slot Departments/Hosts, Players Club, F&B, IT, Accounting and direct mail vendors.
  • Analyzes customer and group trends and provides monthly reports.
  • Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data-related information necessary.
  • Provides training as assigned for employees. Provides systems training related to promotions, special events and ongoing promotions.
  • Fields patron complaints when they become issues or inquiries.
To Be Successful:
  • Bachelor's degree in Marketing or Information Technology and/or appropriate Database Marketing/Casino experience.
  • Thorough knowledge and understanding of player tracking and analysis systems.
  • Experience with quantitative analysis and/or statistics, including one year of experience in programming languages (C, Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
  • Excellent organizational skills; experience with Microsoft Office programs; superior oral, written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.
  • Must have well-rounded marketing and customer relations skills.
  • Ability to develop and implement, as well as provide training for new programs initiatives.
  • Proficient in computers, including database applications, e-mails and Internet.

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