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Digital Marketing Specialist

3 months ago

Peoria, United States Mcomm Group Full time

Are you a forward-thinking all star who truly wants to make a difference? Join our outstanding team Mcomm Group is a 20+ year marketing firm and technology solutions provider in the heavy equipment industry. We’re growing and looking for a highly motivated and dynamic Digital Marketing Specialist with a self-starter attitude and the ability to manage and coordinate projects for an existing customer base. If you're the right person, this job can be tailored to your skills and strengths.

You’ll be part of a team responsible for supporting multiple products and services for both corporate and dealer client projects. As a Digital Marketing Specialist, you’ll be responsible for facilitating digital ad campaigns on various platforms (e.g., social media, Google Ads, etc.), optimizing website SEO and SEM, and utilizing marketing automation/CRM software. You’ll also create forms and surveys for clients, as well as engage in media buying.

Our ideal candidate is a team player, excellent at multitasking, and passionate about providing solutions. They also have a desire to learn quickly and efficiently in a fast-paced, deadline-driven, channel marketing environment. Attention to detail and working within deadlines and budgets are essential. Serious candidates with a minimum of 2 years of digital marketing and/or project management experience are encouraged to apply. Experience in equipment or distribution industries is a plus. We invest in training and development in a big way, so you can build your future along with ours, creating an impactful career unique to you. Must be in the Peoria, IL, area.

Important Technical Requirements: • Knowledge and understanding of print, video, web, SEO, SEM, and social media. • Experience using online marketing strategies, platforms, and digital advertising/PPC. o Google Ads, Meta Business (Facebook, Instagram), LinkedIn, YouTube, etc. • Understanding of marketing automation and CRM applications and processes. • Continuously improve SEO and SEM efforts. • Experience with database management, reporting, and analytics, including Google Analytics. • Maintain and improve tracking, reporting, and ROI across digital campaigns. • Ability to work collaboratively with team members and communicate, direct, and manage effectively. • Ability to create relevant and effective surveys and forms. • Understanding of media buying and requesting quotes for television, radio, print media, etc. • Experience using Google Tag Manager, Google Search Console, and/or Adobe Creative software is a plus. • HTML knowledge is a plus.

General Requirements: • 2 years digital marketing experience. • Sense of ownership, teamwork, and dedication to providing great work to our clients. • Ability and desire to build and maintain relationships with the internal team, clients, and vendors. • Effective in meeting tight deadlines while managing multiple projects with a high attention to detail. • Ability to prioritize accordingly, work within budgets, and pivot quickly. • Exceptional verbal and written communication skills with proficient online/computer skills. o Proficient in standard Microsoft Office Suite programs (e.g., Excel, Word, PowerPoint, etc.) • Use and continuous improvement of internal systems and processes. • Comfortable working in a small team environment with constant growth and change. • Keep up to date with market trends, consumer preferences, digital regulations, SEO/SEM trends, and advancements in technology. Company Benefits/Perks: • Salaried Position • Medical, Dental, Vision, and Basic Life Insurance • 401(k) Program • Profit-Sharing Program • Flexible Hours Available • Monthly Employee Outings • Pet-Friendly Workplace

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