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Paid Media Specialist, Search

2 months ago

Shelbyville, United States National Pen Company Full time
Job Description

National Pen Company is searching for a fluent Paid Media Specialist to assist with the daily operations of our paid shopping and search channels.

As a Paid Media Specialist, you will be responsible for developing, implementing, and optimizing paid search and shopping ads campaigns across various digital platforms. Your primary goal will be to drive targeted traffic, increase brand visibility, and maximize ROI through effective paid search and shopping strategies. You will collaborate with cross-functional teams, manage budgets, conduct keyword research, and stay up-to-date with industry trends to ensure optimal campaign performance and continuous improvement. If you're passionate about digital marketing and performance advertising, then this role is perfect for you

You'll love working at Pens.com because...

We are a bright, kind, and motivated team. You can be your authentic self and are empowered to encourage others to do the same

We are a successful, fast-growing company helping small businesses do big things.

We love solving problems, thinking creatively, and testing innovative strategies. You are encouraged to bring new ideas to the table and challenge the status quo.

We take what we do seriously. We don't take ourselves seriously.

We offer competitive compensation packages and comprehensive health benefits.

You will be proud to say that you work for Pens.com and will know that the work you do brings joy to our customers every day.

WHAT YOU'LL DO

1. Campaign Strategy and Execution:
  • Develop and execute paid search and shopping ad strategies to achieve campaign objectives.
  • Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization.
  • Create and manage campaigns across various platforms (e.g., Google Ads, Microsoft Ads) ensuring alignment with best practices and guidelines.
  • Develop compelling ad copy and engaging landing page experiences for optimal conversion rates.
  • Monitor, analyze, and report on campaign performance, identifying trends, insights, and areas for improvement.
  • Continuously optimize campaigns to improve key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
2. Budget Management:
  • Manage advertising budgets effectively, ensuring optimal allocation and return on investment.
  • Monitor daily spend, adjust bids, and make necessary optimizations to meet budget goals.
  • Provide regular budget updates and performance reports to stakeholders.
3. Performance Tracking and Reporting:
  • Generate regular reports on key performance indicators (KPIs), such as impressions, clicks, conversions, and revenue.
  • Analyze data and provide actionable insights to drive campaign improvements.
  • Ensure tracking mechanisms (e.g., conversion tracking, Google Analytics) are set up to measure campaign performance accurately.
  • Stay informed about industry trends, new advertising features, and emerging platforms, and proactively recommend strategies to leverage them.
4. Collaboration and Communication:
  • Collaborate with internal teams (e.g., marketing, creative, web development) to ensure alignment and effective execution of campaigns.
  • Work closely with digital marketing managers to understand campaign objectives and provide recommendations for achieving goals.
  • Communicate effectively with stakeholders, providing campaign updates, performance insights, and recommendations.
WHO YOU ARE
  • Enthusiastic about amplifying our brand in SERPs. You should be passionate about becoming a master of your craft.
  • A strong communicator and collaborator. You work effectively with all cross-functional teams, from individual contributors to leadership.
  • Excited about analyzing data with experience in deriving actionable insights.
  • Dedicated, and fast-moving. You're known to operate with passion, urgency, focus, and discipline.
  • Self-starter and results oriented. You love to exceed set goals and crave new projects.
  • Autonomous. You take initiative independently as well as have a strong knack for collaborating with a team-player mindset.
  • Detail-oriented, without losing sight of the bigger picture. You're organized, meticulous, and thorough, but have a solid understanding of how your channels fit into the overall marketing strategy.
  • Flexible. Ability to work with changing priorities, evolving responsibilities, and you have the confidence to flourish in a rapidly growing company.
WHAT YOU'LL NEED
  • Bachelor's Degree; preferably in marketing, advertising, business, or a related field
  • Proven experience in managing paid search and shopping ad campaigns, preferably in an agency or e-commerce environment.
  • In-depth knowledge of platforms such as Google Ads, Microsoft Ads, Merchant Center
  • Strong understanding of keyword research, ad copywriting, and landing page optimization.
  • Proficiency in campaign tracking and analytics tools (e.g., Google Analytics, Google Tag Manager).
  • Analytical mindset with the ability to derive insights from data and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to stakeholders.
  • Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
  • Up-to-date with industry trends, best practices, and emerging advertising technologies.


About Pens.com

Pens.com's personalized promotional products are created for and inspired by small businesses. With 56 years of experience and serving 22 countries worldwide, Pens.com offers MORE value, savings and time to customers through expert guidance on a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories. Pens.com operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.

To learn more, visit: www.PENS.com

Pens.com is a National Pen and Cimpress brand (Nasdaq: CMPR).