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Vice President Marketing
2 months ago
Our Client based out of Greater Phoenix Area is looking to hire Vice President of Marketing, who will play a critical role in maintaining and growing the company's strategic marketing direction.
This executive position is responsible for developing and executing strategies that enhance our brand visibility, drive customer engagement, and contribute to our overall sales and growth objectives.
Focus will be on keeping our marketing efforts agile, data-driven, and ahead of the curve. The ideal candidate will have a strong background in marketing leadership, with extensive experience in the B2B sector, preferably in managed services or related industries.
Key Responsibilities:
Strategic Leadership : Develop and implement a comprehensive marketing strategy that supports the company's overall business objectives, with a focus on market penetration and revenue growth.
Brand Management : Actively manage and elevate the company's brand presence across all platforms, ensuring consistency with our core values and market positioning.
Demand Generation : Lead the execution of targeted marketing campaigns that effectively drive demand for our services and generate qualified leads for the sales organization.
Customer Engagement : Utilize campaigns and social media to enhance customer engagement, focusing on raising awareness and consideration for the FTG brand and its service offerings.
Marketing Tech Stack Management:
Maintain and enhance our marketing tech stack, ensuring our digital marketing capabilities remain at the forefront of industry standards. Focus on streamlining workflows, scaling operations, and integrating AI to boost productivity and innovation.
Targeted Regional Strategies : Tailor marketing strategies to specific regional needs and opportunities, ensuring relevance and effectiveness in diverse markets.
Internal Communications and Workflow : Leverage the company's intranet to streamline internal communication and workflows, fostering team collaboration and efficiency.
External Communications : Oversee all aspects of external communications, including public relations, content development, social media, and customer-facing marketing materials, to project a consistent and impactful brand message.
Team Leadership : Focus on maintaining, mentoring, and growing the marketing function within the company, ensuring a performance-oriented , motivated team that is aligned with the company's strategic goals.
Collaboration : Emphasize cross-functional collaboration as critical to success and maintain ongoing, proactive communication with sales regions and shared services teams to ensure marketing strategies and activities are closely aligned with objectives.
Innovation : Cultivate a culture of innovation within the marketing department to explore and implement cutting-edge marketing strategies and tools. Encourage the team to stay informed about emerging trends and to apply creative thinking to overcome market challenges and capture new opportunities.
Performance Measurement : Adopt a data-driven approach to managing and making decisions across all marketing functions, ensuring that performance metrics and analytics are used to guide strategy and assess effectiveness.
Qualifications:
Bachelor’s in Marketing, Business
MBA preferred
10+ years of progressive marketing experience
Experience with Digital Marketing and Marketing Automation.
Extensive experience in the B2B sector, preferably in managed services.
Strong leadership experience
4+ years as senior leader.
Services focused experience.
Strong understanding of digital marketing channels and strategies.
Collaborative, has the ability to build and maintain effective relationships both internally and externally.
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