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Head of Product Marketing, Performance

1 month ago

Boston, United States Pison Technology Full time

We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer satisfaction.

Duties/Responsibilities:

    • Develop and implement comprehensive product marketing strategies to enhance product performance and user engagement.
    • Utilize data analytics to monitor and evaluate product performance, identifying opportunities for improvement.
    • Work closely with product management, engineering, and data science teams to align marketing strategies with product performance goals.
    • Create and optimize product messaging, positioning, and go-to-market strategies to ensure product success.
    • Design and execute marketing campaigns aimed at driving product adoption, retention, and user satisfaction.
    • Conduct competitive analysis and market research to stay ahead of industry trends and adjust strategies accordingly.
    • Develop and maintain performance metrics dashboards, providing regular reports and insights to stakeholders.
    • Lead A/B testing and other performance measurement initiatives to refine marketing tactics and product features.
    • Mentor and lead a team of product marketing professionals, fostering a culture of innovation and data-driven decision-making.
    • Represent Pison at industry events, conferences, and trade shows to promote our products and enhance brand awareness.
Required Skills/Abilities:
    • Strong understanding of performance marketing strategies and data analytics.
    • Exceptional leadership and team management skills.
    • Excellent communication, presentation, and interpersonal skills.
    • Strong analytical and strategic thinking abilities.
    • Ability to work effectively with cross-functional teams and manage stakeholder expectations.
    • Experience with neural interface technologies, AI, data sets, and IoT applications is a plus.
    • Proficiency in marketing tools, data analytics platforms, and methodologies.
Education and Experience:
    • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
    • Proven experience as a Director of Product Marketing or similar role, with a focus on performance optimization.
    • Demonstrated success in developing and executing data-driven marketing strategies and performance improvement initiatives.
    • Experience in a high-growth technology company or startup environment is highly desirable.