Social Media Manager Marketing London Hybrid Remote
1 month ago
Social Media Manager
Hybrid / London based
About the role
As the Social Media Manger, you will be energetic, creative and infuse operational excellence for our global, Member-led organisation communications. You will be responsible for developing and executing Social Media strategy, leading compelling campaigns and projects across both Organic/Owned and Paid Media channels. You’ll be producing engaging content, growing our audience, and building relationships with our Members to showcase their work in our vision to lead the industry to growth, together.
Reporting into the Head of PR within the overall Marketing Division, you will ensure consistent and seamless communications across all digital media and maintain the pulse of our Marketing initiatives. With additional key guidance from our EVP, Marketing, the Marketing Leadership Team on strategic activity and input across the wider team, you will craft an annual communications plan. Not only to meet objectives but to also underline the essence of our Marketing activities, and as the custodian of our presence in the public domain, to ensure that you are collaborating with our various lines of business.
In this role, you'll implement and manage planning and tracking systems/process across content, budgets, and our sales offerings helping to bring to life across LinkedIn and X, ensuring the processes run smoothly day in and day out. As a key contributor to the Marketing Division, you'll be a connector and build strong relationships with the Membership Marketing and Events Marketing teams.This will be across our Member interviews, PR Events, Industry Events, key milestones and launches.
You’ll stive to amplify our Marketing objectives through the power of insights and importantly, interpret Marketing performance data and provide ad-hoc and regular monthly Dashboard reporting, that speaks to our success across all our campaigns and Marketing metrics. You’ll gain shareable knowledge of what is effectively driving our Marketing Comms plan most effective results. Advocating best practices, to ensure flawless campaign setup, execution, and maintenance, we would also encourage growth strategies and investigation across other platforms such as Facebook and YouTube too, as and where applicable for the B2B industry.
If you're ready to shape the narrative of success, take charge of critical community management for our Membership association, demonstrating value, benefits and drive it to new heights showcasing your passion for all things Social Media, then join us in creating a Marketing landscape that resonates effectively with our audiences.
Responsibilities:
Develop an overarching Social Media strategy and plan for TM Forum, supporting corporate objectives.
Responsible for building creative and engaging Social Media campaigns and defining their KPIs.
Manage the day-to-day handling of all Social Media adapting content to suit different channels furthering interaction and engagement.
Ownership of managing and facilitating Social Media communities by responding to Members posts/content/questions and developing discussions. Celebrate their achievements and showcase their collaboration with TM Forum.
Support construction of a Social Media comms plan for our CEO, in collaboration with our EVP, Marketing.
Monitor industry news, engage in the debate, and further our reach.
Build a network of Social Media & PR Managers at Member organizations to collaborate with on strategic activity and partnerships
Grow our Database via key audiences (Leaders, Designers & Builders), working closely with our Data & Automation and wider Marketing team.
Manage the scheduling of content and monitor, track, analyze and report on performance via Hootsuite and additional tools such as Google Analytics and Facebook insights, and provide reporting highly informative dashboards.
Form key relationships with Telecoms and Tech influencers across social platforms.
Analyse competitor activity.
Undertake audience research.
Educate TM Forum staff on the use of Social Media and promote its use internally.
Contribute to communications strategy by sharing ideas and learnings. Have your finger on the pulse for trends and new techniques to stay current and relevant. Understand the use of suitable hashtag options.
About your experience ,
you will have:
A proven track record of successfully implementing Social Media campaigns with at least 5 years’ experience in B2B/B2C Telecoms / Technology an advantage.
A deep and proven understanding of Social Media channels and demonstrable experience of strategic planning and achieving audience and engagement.
A degree in Marketing / Communications or extensive relevant experience.
Excellent written communication/copywriting skills that capture Brand tone of voice and audience.
Be creative – have an ability to initiate new ideas and campaigns with a clear objective.
A keen networker with an ability to build and maintain industry and media contacts.
A team player with excellent organization, coordination and collaboration skills.
Ability to work well under pressure and maintain sharp attention to detail.
Passionate about your craft and stay on top of best practices in Social Media.
Self-disciplined, structured and organized, able to work in a hybrid role.
Driven, ambitious and willing to contribute to the business.
Join us, and let's shape the future together...
At TM Forum, you can Be Ambitious, Be Brave, Be Passionate, Be Inclusive, Be Collaborative, and Always Do the Right Thing at TM Forum.
Diversity & Inclusion at TM Forum:
TM Forum is an Equal Opportunity Employer, committed to diversity and inclusion. We do not discriminate based on race, creed, color, religion, national origin, age, disability, maritalstatus, veteran status, sexual orientation, or any other characteristic protected by applicable laws.
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