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Head of Marketing

2 months ago

Parsippany, United States Giftogram Full time
Job DescriptionJob Description

Giftogram is hiring a Head of Marketing 

About Us
Giftogram is a private fintech company based in the New York metropolitan area that empowers businesses to reward their employees. Our product-led growth (PLG) model has allowed us to rapidly expand our customer base across the United States. As we accelerate our growth trajectory, we are seeking a Head of Marketing.

About The Role
The Head of Marketing is responsible for developing and executing a comprehensive marketing strategy with a focus on demand generation to drive qualified leads and customer acquisition for our digital gifting platform. Your marketing funnel will directly impact customer engagement, conversions, and optimize the user experience.  This role requires a strategic thinker with a proven track record within the B2B space, managing campaigns across multiple channels, and providing reporting and insight on the performance of SEO and marketing activities. In the Head of Marketing position, you will report to the CEO and work closely with the leadership team. This is a hybrid position with the expectation of 2 days per week onsite.

What You’ll Do

  • Develop and execute the go-to-market strategy, value proposition, and demand generation to drive qualified leads and customer acquisition
  • Lead the execution of multi-channel marketing campaigns, including email marketing, content marketing, social media, SEO/SEM, and paid advertising
  • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities and optimize marketing efforts
  • Track, analyze, and report the performance of SEO and marketing activities, ad-hoc analytic requests, and development/automation of regular reports
  • Conduct pricing research and analysis to ensure competitive product and service pricing
  • Accurately forecast and predict prospect and MQL growth
  • Create visually appealing, informative content and leverage social media and ads to strategically grow the business
  • Collaborate with sales, product, and customer success teams to ensure alignment and maximize the impact of marketing initiatives
  • Maintain knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
  • Develop and implement training on marketing activities, strategies, and policies
  • Collaborate, participate in, and coordinate promotional activities and trade shows
  • Negotiate contracts for services needed to execute a marketing strategy
  • Manage agency relationships
  • Travel expectation up to 10%

What You’ll Bring

  • Bachelor’s degree in marketing, communications, public relations, business or related field, or equivalent years of experience
  • 8-10+ years experience in SaaS B2B sales/marketing/business development role
  • Proven track record of developing and executing successful demand generation campaigns that drive revenue growth
  • Proficiency in CRM system (HubSpot)
  • Strategic thinking and hands-on execution of marketing analytics, campaigns, and content-generation; strong understanding of Google Analytics
  • Strong leadership and management skills
  • Strong communication and interpersonal skills
  • A strong desire to stay updated on the latest trends and best practices

This will be a highly visible position in a fast-growing company. We offer a competitive salary+bonus+equity package [For NY applicants - the base compensation package ranges from $150,000 to $200,000 per year + substantial bonus potential + equity potential]. Giftogram believes strongly in work-life balance and offers comprehensive benefits including [medical, dental, and vision, a matched 401k plan, and paid PTO].

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