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Digital Media Strategist/Buyer

2 months ago

New York, United States Helen & Gertrude Full time

Digital Media Strategist/Buyer

Full-Time in Rochester, NY - Mid Level - Media & Insights Practice Summary

Manages all aspects of digital media advertising campaigns using native and third-party tools. To achieve this goal, the Media Strategist will pursue three strategies: Flawlessly plan, manage, optimize, and report on paid digital media executions Be an expert in the ways of all digital media ads platforms Combine data analysis with best practices to exceed client expectations Success In This Role Means

Meet or exceed clients KPIs Error-free implementation of campaign tactics and strategies Grow H&G revenue through establishing client, vendor, and cross-functional team trust and long term partnerships Responsibilities

Planning

Work with cross-functional teams inclusive of creative, media and data, to determine optimal campaign strategies that achieve client business objectives Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging digital ad platforms Maintain knowledge of clients business, goals and KPIs Activation

Work with native digital ad managers and third-party media buying tools to execute paid digital media campaigns Implement and manage website tracking, including site tagging and analytics Oversee campaign performance and budgets Provide continuous optimization to maximize efficiency and effectiveness of paid media campaigns Maintain an understanding of program elements can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings) Analysis

Develop client-facing performance reports on a scheduled or ad hoc basis Interpret data and provide actionable insights to stakeholders Organizational

Become an expert in all H&G offerings and core values Maintain an understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together Provide proactive thought leadership and innovation for H&G and its clients Seek feedback from peers and management on ways to improve individual performance and grow overall H&G business Qualifications

2-3 years of digital media experience a plus; experience working in a media planning or buying position in an agency setting preferred Intermediate to advanced skills in Excel (pivot tables and advanced formulas) Understanding of fundamental ads metrics and media math Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations Experience or working knowledge of digital media tools and platforms, including native social media ad platforms (FBM, Snap Ads Manager, Twitter Ads, etc.) Excellent verbal and written communication skills; the ability to think on your feet, to be creative, and talk knowledgeably about digital media and its implications on today's businesses Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment Good sense of humor and team player Facebook Blueprint and Twitter Flight School preferred, but not required. Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. When in the office space, the noise level in the work environment is usually moderate. Must have received or willing to receive the COVID-19 vaccination to come to the office. Proof of vaccination is required. Helen & Gertrude is currently a primarily work-from-home workforce due to COVID-19. Employees may be asked to come into the office occasionally. Benefits & Perks

Helen & Gertrude provides a competitive benefits package, including: Competitive compensation including bonuses and profit share when applicable Medical, Dental, Short Term Disability, and Life Insurance 401k matching Employee Stock Option Plan Employee Reward Marketplace Flexible Vacation Policy Flex Fridays Helen & Gertrude is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position.

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