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Growth Marketing Manager

3 months ago

Chicago, United States Stripe Full time
Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team

Self-serve marketing is a team of growth marketers on a mission to acquire, convert and grow millions of merchants globally across Stripe's full suite of financial products. Responsible for driving revenue through scalable self-serve motions, we are part of the Growth organization: a cross-functional team of engineers, scientists, marketers, designers and product managers that deliver the insights, algorithms, systems, and user-facing experiences that fuel Stripe's growth. In short, we make it easy for Startups and SMBs to act on their interest with Stripe.
What you'll do

We are seeking an experienced and passionate growth marketer who will help to build and execute on the self-serve marketing strategy. Our vision is to make it easier for users to get started and help them grow by providing them with the greatest value at each stage of their relationship with Stripe. You will be a part of the team responsible for delivering on this vision and driving revenue through conversion programming. You will lead key strategic marketing initiatives and execute personalized cross-channel campaigns and triggered programs to help our users adopt and get started with new products. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning and iteration.

Responsibilities
  • Be accountable for driving conversion of our self-serve user base.
  • Develop scalable ML-driven email campaigns and personalized nurture programs to drive global growth.
  • Design and execute email marketing experiments to test hypotheses, learn from results, and iterate on the approach.
  • Set out measures of success, key metrics and objectives for experiments and nurture campaigns, and oversee reporting and performance of initiatives to enable optimization.
  • Partner with the Product Marketing and User Experience Research teams to understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
  • Partner with the Growth Data Science and Engineering teams to leverage data and ML-driven techniques to create sequenced and personalized scalable programs and user experiences.
  • Partner with the Growth Analytics team to develop data-driven analysis, set and measure against targets, and develop reporting capabilities to monitor and analyze success.
  • Maintain a high bar for marketing creative and copy, and partner with the Design team to deliver world-class campaigns with high quality design.
  • Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful user experiences.
Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
  • 7+ years of work experience
  • 5+ years of experience in a marketing role designing and launching campaigns
  • 3+ years of experience in self-serve funnel motions
  • 3+ years of experience analyzing and taking action on the performance of marketing campaigns
  • 3+ years of experience writing marketing briefs
  • 3+ years of experience leveraging data and ML-driven techniques
Preferred qualifications
  • 10+ years of work experience
  • 3+ years of experience in technology industry marketing
  • 3+ years of experience in Fintech or B2B Software industries
  • 3+ years experience working as a marketing expert in a cross-functional growth team
  • 3+ years of experience creating and launching product upsell and cross-sell campaigns
  • 3+ years of experience creating and launching campaigns globally, and localizing to adapt to market needs