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Executive Director of Marketing and Growth

2 months ago

Chicago, Illinois, United States Wasson Enterprise Full time
About the Role

We are seeking an experienced and strategic Executive Director of Marketing and Growth to lead our marketing efforts and drive business growth at Wasson Enterprise. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.

Key Responsibilities
  • Marketing Strategy and Planning
    • Develop and execute a marketing strategy that drives business growth and revenue
    • Conduct market research and analysis to identify trends and opportunities
    • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Team Leadership and Management
    • Lead and manage a team of marketing professionals
    • Provide guidance and mentorship to team members to ensure their professional growth and development
    • Foster a culture of innovation and creativity within the marketing team
  • Marketing Operations and Budget Management
    • Oversee marketing operations, including budget planning and management
    • Develop and manage marketing budgets to ensure effective use of resources
    • Monitor and analyze marketing performance metrics to inform future marketing strategies
  • Brand Management and Communications
    • Develop and maintain a strong brand identity and messaging
    • Collaborate with internal stakeholders to ensure consistent brand messaging across all channels
    • Develop and execute communications plans to engage with key stakeholders and audiences
Requirements
  • 15+ years of experience in marketing leadership roles, preferably in a business-to-consumer (B2C) or business-to-business (B2B) setting
  • Proven track record of developing and executing successful marketing strategies that drive business growth and revenue
  • Experience leading and managing high-performing marketing teams
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders
  • Strong business acumen, with the ability to understand and align marketing efforts with business objectives
Preferred Qualifications
  • Experience in the financial services or payments industry
  • Knowledge of marketing automation platforms and tools
  • Experience with data analysis and reporting
  • Strong understanding of digital marketing channels and tactics