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Regional Sales Director- Senior Living
3 months ago
At this time, we are seeking a Regional Director of Sales to oversee 4 communities in the Atlanta, GA area.
SUMMARY:
Under the direction of the Vice President of Strategy and Development or the President of Galerie Management, this position is responsible for overseeing, guiding and supporting the sales efforts of the communities in their assigned region; providing leadership, mentoring, training and coaching for Community Sales Teams; as well as developing and updating comprehensive and effective sales and marketing plans. In cooperation with the Community Sales Teams and Executive Directors, the position is accountable for assisting operations to meet or exceed occupancy goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Overall Responsibility
Work with Community Sales Teams to achieve occupancy targets and drive positive revenue growth in assigned Region.
Develop Sales Teams at the community level toward continuous improvement in all areas related to sales.
Effectively function in a matrix environment, collaborate and drive results alongside other regional leaders.
Build Sales Capacity
Review sales capacity of communities and work with operations to identify communities that need to be targeted for sales development.
Assist in analyzing specific markets by reviewing demographics, competitors, referral sources, pricing and other relevant factors.
Assist in developing a sales strategy based on an understanding of the market.
Manage sales and marketing functions for a regional area including the monitoring of key sales indicators and trends.
Provide training in sales and marketing classroom/field training and coaching to all key personnel in the region.
Develop Sales Teams at the Community Level
Assist in the hiring and performance management of community senior living consulatants.
Establish monthly move-in goals for each community.
Develop monthly customized sales standards for each community.
Responsible for managing and monitoring CRM for each community and region to hold community teams accountable for accuracy of data and time input of activities.
Coach and provide feedback to community senior living consultants on overall sales functions.
Conduct successful community site visits to include shadowing and/or modeling tours, sales calls, review and strategize what to do with open inquiries, evaluate appropriate follow up to leads and to evaluate the rent readiness of communities.
Contribute to the development of community sales people by participating in sales orientation and skill-building workshops
QUALIFICATIONS:
Bachelor's or post graduate degree in Marketing, Business, Communications or related field
Minimum of five (5) years sales and marketing experience within a retirement community or multi-family residential property with significant level of responsibility and accountability for goal achievement.
Experience in multi-community experience preferred.
Demonstrated ability to set and achieve census and financial targets in multiple units.
Demonstrated ability to train, coach and mentor Sales Professionals
Excellent presentation skills with ability to develop and deliver effective presentations to a variety of audiences.
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