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Manager of Growth Marketing and Retention

4 months ago

Dallas, United States A-MAX Auto Insurance Full time

Essential Duties and Responsibilities:

  • Drive long-term growth for A-MAX through innovative and impactful marketing retention programs for both customers and internal staff.
  • Use a deep understanding of customer journeys to plan, build, execute, and own scalable, predictable, and repeatable lifecycle retention programs that focus on growing and engaging our customer and employee base.
  • Lead the efforts to launch, scale and improve retention and rewards programs aimed at acquiring new members and driving engagement, retention, and lifetime value.
  • Develop annual CRM and loyalty program executional plans and tactics, in-line with key brand moments and launches and with a clear communications calendar and promotional levers working with the acquisition marketing and brand teams.
  • Work at the strategic level to define retention strategies across all mediums, including physical, digital, and organic.
  • Drive incremental revenue while improving relevancy and customer connection through experimentation and personalization.
  • Contribute to the strategic growth plan of increasing market share and expansion to other key states.
  • Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Build measurement framework with reporting to quantify impact, identify trends, and track key initiatives, partnering with other teams on ad-hoc analysis and deep dives.
  • Drive the annual and long-term vision and growth plan to meet retention targets, drive revenue, and support overall brand health.
  • These statements are intended to describe the general nature and level of work being performed rather than give an exhaustive list of all duties and responsibilities. Performs other special projects as assigned by supervisor.

Position Requirements:

  • Bachelors degree in marketing or similar field
  • 10+ years of marketing experience - both physical/store and digital.
  • 5+ years of experience managing retention, loyalty, and CRM marketing plans.
  • Experience in performance marketing, with an emphasis on personalization and experimentation and an ability to learn new technologies, products, and systems quickly.