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B2B Marketing Specialist

2 months ago

Topeka, United States Kansas Action for Children Full time

at Stride, Inc in Topeka, Kansas, United States Job Description Job Description

at Stride, Inc in Topeka, Kansas, United States Job Description Job Description

SUMMARY: Stride Tutoring is an exciting new startup within Stride's portfolio of companies, focused on building and scaling an innovative educational marketplace that connects tutors and students. Our aim is to enable students to achieve their educational goals through receiving high-quality, personalized online tutoring from expert, certified teachers. Over time we plan to expand this marketplace further to serve a broader set of educational needs for a wider range of customers.

The Marketing Specialist role is intended for a marketing-educated individual who has a strong understanding of marketing concepts, some hands-on experience with ad platforms, the ability to draft copy and generate simple creative assets, pays great attention to detail, and can learn quickly. This role will require curiosity, an innovative mindset, and an appreciation of quantitative support for marketing decisions. The marketing specialist will be responsible for supporting multiple channels including sales enablement.

ESSENTIAL FUNCTIONS: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties. Create digital marketing assets using Canva to leverage in paid social advertising, various partnerships, display ads, and to support sales enablement. Build an asset repository with original and stock images, branded content, and videos. Manage website update requests and pass them on to developers in coordination with marketing manager. Develop templates for case studies, presentations, infographics, and other marketing documents to support internal and external initiatives. Support management of webinars and other marketing events, either remotely or in-person (as needed). Post content in social media channels on a regular cadence, respond to DMs (as appropriate), and direct prospects/leads to sales resources. Analyze and optimize campaign performance through A/B testing, data analysis, and reporting to maximize lead generation rates. Support reconciliation of invoicing, purchase orders, and other contract-related follow ups via Accounts Payable and Finance. Draft paid search ads, optimize website content for SEO under the supervision of the marketing manager, and create valuable email content to share with lead list. Monitor and report on key performance indicators (KPIs) related to demand generation activities, such as lead generation, lead quality, conversion rates, and pipeline velocity, to stakeholders. Develop and maintain strong relationships with external partners, agencies, and vendors to support demand generation initiatives and expand reach in target markets.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS: One (1) year of experience in marketing Basic proficiency+ running Google Ads, LinkedIn Ads, organic social media, and Meta Ads Intermediate proficiency+ with any email marketing platform (Pardot preferred) Basic proficiency+ in Google Analytics 4 Intermediate proficiency+ in Microsoft Office products A desire for continuous learning and professional development Ability to travel up to 10% of the time Ability to clear required background check Excellent organizational skills, attention to detail, a strong sense of urgency and follow-through, and resourcefulness/entrepreneurial mindset Exceptional written and oral communication skills Excellent interpersonal and collaborative skills with ability to build strong working relationships

Certificates and Licenses: None required

PREFERRED QUALIFICATIONS: Bachelor's degree in marketing Experience with B2B marketing Experience with Salesforce Experience with lead generation LinkedIn Ads certification Google Ads certification Google Analytics 4 certification

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range. We anticipate this position will pay $13.06 - $25.97 per hour. This is a temporary/contractor role, and you will be an employee of Randstad. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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