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Director, Digital Marketing

1 month ago

Cranberry Twp, United States True Commerce Full time

Are you ready to unlock your true potential?Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact to our Marketing Team

Role Overview:

As the Director of Digital Marketing, you are responsible for global website performance, and leading development and optimization of new enterprise digital marketing capabilities that deliver results, while integrating effectively with offline marketing strategies. Highly analytical, in this role you will be accountable for identifying and using the most effective digital tools and channels to increase new business acquisition and customer retention. You will build and manage a team of talented digital marketers experts who are passionate about driving bookings for the business, while optimizing existing and acquired web properties and technologies to mitigate risk and maximize success. This individual should be a process-driven, innovative leader and empathetic collaborator and teammate (across levels, teams, global regions), willing to roll up their sleeves to dig in and help, and ready for a start-up pace within a well-established organization. The Director reports to the Global CMO.

As the Director, Digital Marketing:

  • Oversee, collaborate and consult on data-driven digital marketing strategy, innovation, roadmap development and execution for increasing sophistication and effectiveness in driving new business bookings and current customer retention.
  • Define and implement a comprehensive strategy for TrueCommerce global web properties aligned with the organization's brand and business goals.
  • Collaborate with cross-functional teams to ensure the websites support and enhance various initiatives, including demand generation campaigns, brand awareness efforts and product launches/initiatives.
  • Maintain a cross-functional partnership with the Demand Generation team to create a seamless website-to-conversion funnel experience
  • Manage ongoing A/B testing and personalization techniques to improve conversions and reduce user friction
  • Develop strategies to target users better and enhance user segmentation for improved personalization and targeting
  • Persistently seek opportunities to drive efficiencies and best practices that promote operational excellence and sustainable growth while supporting overall goals
  • Lead the teams in a direct and matrixed organization - inspire them, remove roadblocks, acknowledge their challenges, but help them find a fast path to success.
  • Oversee the management of the digital marketing budget to ensure every dollar is being used to maximum effectiveness
  • Analyze results of digital marketing efforts and derive meaning from data which you will then translate into actionable changes.
  • Work with other functional leaders to guide the Marketing Operations and Demand Generation team to strengthen governance, processes, systems, and integrations.
  • Monitor industry trends and emerging technologies to ensure the organization's web presence remains current and competitive, collaborating with product, product marketing and other key teams
  • Lead the digital strategy integration track to consolidate acquired businesses into a single website, and common set of systems, vendors, budget, processes and culture.
  • Work in alignment Product Marketing, Corporate Communications & Demand Generation team for seamless execution of campaign components across channels.
  • Present to the CEO and executive leadership team on key trends we're seeing across all business units and Marketing impact on the business.
What skills you will bring to the job:
  • Bachelor's degree or equivalent experience
  • 10+ years experience driving Digital direct-response marketing programs in a fast paced environment
  • 5+ years B2B experience with preference given to Enterprise & SMB B2B software experience
  • 3+ years managing individual contributors including hiring, inspiring and leading within a fast-paced, ever-changing marketing organization
  • Demonstrated experience in Web Strategy including information architecture, SEO, conversion rate optimization, WordPress development and website governance
  • Proven track record of driving results through A/B testing, personalization strategies, and user journey optimization
  • Deep understanding of the digital marketing technology landscape and experience with marketing technologies and tools such as Marketing Automation platforms, personalization and A/B testing tools, CMS, DMPs and CRMs.
  • Deep understanding of and experience delivering results using search engine optimization (SEO) and search engine marketing (SEM), email marketing and paid digital media.
  • Understanding of the push/pull digital marketing techniques and opportunities available through websites, blogs, email, social, text messaging, web feeds, etc. with an eye for new and emerging digital channels.
  • Project management knowledge and experience implementing complex marketing intake, development and governance processes.
  • Experience driving targeted messages in B2B markets with account based marketing
  • Experience collaborating effectively with sales to achieve results
  • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
  • A track record of delivery on complex projects, using strong organizational skills and ability to influence and work cross-functionally.
  • Strong analytical and quantitative skills - must have the ability to analyze and derive meaning from data which you will then translate into actionable changes.
  • Excellent writing, communication, time management, and project management skills
  • Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI.
Travel
  • Quarterly