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Sr. Marketing Analyst

2 months ago

Cranberry Twp, United States True Commerce Full time

Are you ready to unlock your

true

potential? Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact. The

Sr. Marketing Analyst

is responsible for collecting and analyzing digital marketing and other campaigns for the global team. They will partner with the digital and demand generation teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.

This position is responsible for analyzing and interpreting data, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, and being an analytics thought partner to the marketing team.

The ideal candidate will be an effective storyteller, curious, detail-oriented, and able to extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span online and offline marketing, multi-touch attribution, business growth optimization, creativity, and an ability to scale up learnings across a large volume of global campaigns.

This role will be hybrid 1 day a week in office near Cranberry, PA or Columbus, OH office or will be fully remote if not near one of our two office locations.

The Sr. Marketing Analyst will: Collaborate with global business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels Be the expert on pipeline performance measures and metrics (MQLs, SQLs, Pipeline Value, ROAS, CAC, etc.) and determine factors that influence those metrics across TrueCommerce Create and maintain marketing analytics reports and dashboards, ensuring consistency of data sources, metrics and approach and driving adoption across the organization Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations. Synthesize large datasets into clear, actionable insights and recommendations that drive business results. Contribute to development of performance forecasting and planning tools Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling Conduct in depth ad hoc marketing analysis as identified by the marketing leadership team Requirements for Success: Bachelor’s degree from an accredited university or college in Business, Marketing Science, Marketing Analytics or similar field 3+ years of Direct relevant experience in Marketing Analytics or a similar function (Growth Analytics, Data Science, Product Analytics, etc.) Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams Proficiency with data visualization, deck design, storytelling and presenting complex information Experience with data visualization tools (PowerBI, Tableau, etc.). Analytical mindset, capable of understanding advanced abstract relationships and concrete systems/data. Experience creating executive level presentations. Experience building and architecting data pipelines. Familiarity with business systems: NetSuite, Marketo, Outreach, or similar. Understanding of key marketing performance metrics including MQLs, SQLs, Pipeline Value, ROAS, ROI, CAC, Contribution Margin, etc. Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as PowerBI, Tableau or similar tools Able to write and run complex SQL queries to pull data required across multiple tables MS Excel expertise – lookups, pivot tables, and complex formulas Proficiency in presentation tools such as PowerPoint Who is TrueCommerce? TrueCommerce is a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management. We’ve empowered some of the biggest brands in the world to improve their supply chain performance: Schneider Electric, DanoneWave, Siemen’s, Ocean Spray, and many more. Please visit our careers website for additional information.

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