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Marketing Campaign Analyst
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The Opportunity
The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.
Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing campaigns. The group closely partners with Campaign Marketing, Paid Media, Product Marketing and business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.
The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.
What you’ll do:
In this highly visible role you will help plan and execute marketing campaign measurement across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels is highly preferred
What you Need to Succeed:
5+ years of consulting, finance, strategy, or marketing analytics experience
Strong problem-solving skills, ability to structure problems into an analytics plan
Experience with synthesizing large scale data sets to generate insights and recommendations.
Track record of using data and insights to drive change and implement new initiatives
Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
Strong organization skills and ability to manage multiple projects and work with multiple business partners.
Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
Working knowledge of Excel, SQL, Python, R, Power Bi, and/or Tableau is preferred.
Intellectual curiosity, flexibility, and high attention to detail.
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