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Eloqua Marketing Campaign Coordinator

2 months ago

San Jose, California, United States DynPro Inc. Full time

Position: Eloqua Campaign Manager and QA Specialist

Company: DynPro Inc.

Overview: We are in search of an experienced Eloqua Campaign Manager and QA Specialist to become a vital part of our team. This role is essential for orchestrating marketing initiatives, supervising daily operations, and performing thorough data validation to guarantee seamless integration and data flow within the Eloqua ecosystem. The perfect candidate will possess a robust background in marketing automation, quality assurance methodologies, and data validation processes.

Key Responsibilities:

Campaign Coordination:

  • Oversee and implement marketing initiatives utilizing the Eloqua platform.
  • Manage daily campaign activities, including scheduling, audience segmentation, and performance evaluation.
  • Ensure timely delivery of campaigns while achieving established performance objectives.

Quality Assurance and Data Validation:

  • Conduct data validation to confirm accurate data flow and integration within Eloqua.
  • Execute integration testing with a focus on various data pathways and scenarios, including Marketing Qualified Leads (MQL).
  • Create and document test cases for diverse scenarios to ensure thorough testing coverage.
  • Verify that technology stack integrations are correctly reestablished and functioning as intended following updates or modifications.
  • Identify and resolve data inconsistencies, integration challenges, and other anomalies in the data flow.

Integration Oversight:

  • Manage the integration of Eloqua with additional platforms, such as CRM systems, ensuring data integrity and consistency across various systems.
  • Collaborate with technical teams to address any integration challenges, optimizing data flow between platforms.
  • Monitor and sustain the health of integrations, proactively tackling potential issues.

Documentation and Analysis:

  • Maintain comprehensive documentation of all test cases, results, and quality assurance processes to ensure transparency and reproducibility.
  • Generate detailed reports on campaign performance, quality assurance activities, and integration status.
  • Utilize Excel and other analytical tools to track, store, and evaluate test cases, results, and performance metrics.

Qualifications:

  • Bachelor's degree in Marketing, Information Technology, or a related discipline.
  • Demonstrated experience with Eloqua and other marketing automation tools.
  • Strong comprehension of quality assurance processes, data validation, and integration testing.
  • Exceptional problem-solving abilities with a meticulous attention to detail.
  • Proficiency in Excel and other reporting software.
  • Capability to work independently as well as collaboratively within a team setting.
  • Strong written and verbal communication skills.

Preferred Skills:

  • Experience with CRM systems and data integration solutions.
  • Understanding of marketing data flows and lead management methodologies.
  • Familiarity with SQL or other query languages is advantageous.