Growth Marketing Manager
4 weeks ago
The Growth Marketing Org at Unity is vital to Unity's top-line growth, both in terms of targeting net new accounts and in growing business with existing accounts. Our marketing efforts help drive business both through our managed sales funnel and to our Live and Digital Online transactional space.
You will be responsible for using data to understand the impact of sales and marketing activities across the business. You should have the ability to analyze data sources across different marketing channels (SFDC, Digital, Revenue, and Seats data) to understand which channels are driving downstream business. This will be key to our team’s ability to optimize our spend, drive growth, and meet our business goals.
Marketing and demand gen efforts are very important to the performance and success of the company as a whole. As our programs are crafted to engage with all of our target accounts with an omnichannel strategy. We are integral to the overall growth of the business.
What you’ll be doing
Leverage data to answer business questions, identify opportunities for growth, and create data visualizations to track performance of marketing and sales activities across our sales led and ecommerce go to market motions.
Communicate findings to stakeholders across growth marketing, marketing operations, product marketing and campaigns.
Be comfortable working with marketing data, crm data, and digital data for both data visualization and dashboard building as well as creating datasets needed for analysis.
Work cross- functionally across various marketing teams to understand business problems that channel, program, and product marketing teams want to solve in order to optimize activities and drive growth.
What we’re looking for:
Requires a Bachelor’s degree or foreign equivalent degree in Marketing, Business, or related field plus 2 years of experience.
Requires 2 years of experience with the following: SQL; Transforming and combining complex datasets for analysis; Data Visualization using at least one of Looker, Tableau, Google Data Studio, or similar data visualization tool; Web analytics using at least one of SQL, Google Analytics, Amplitude, Adobe analytics or similar tool; Google Sheets, Excel, or similar tool; and Presentation building and delivery through Google Slides, PowerPoint, or similar tool.
Alternatively, the employer will accept a Master's degree or foreign equivalent degree in Marketing, Business, or related field plus knowledge in all of the above.
Any suitable combination of education, training or experience is acceptable.
Additional information
Telecommuting permitted during office closures/other restricted staff presence as determined by the employer.
Life at Unity
Unity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.
As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form
to let us know.
This position requires the incumbent to have sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunters and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect
and Applicant
Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com .
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*Note: Certain locations require a good faith disclosure of the base pay for the role. The actual base pay for the successful candidate may differ based on location and level.
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