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Manager, Global Integrated Marketing

2 months ago

Newark, United States PVH Corp. Full time

Design Your Future at PVH Manager, Global Integrated Marketing

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+. One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here. Position summary:

The

Manager, Global Integrated Marketing

position will drive the development and execution of strategic Go To Market plans for Calvin Klein, with a focus on unified global messaging across eCommerce and media - handling the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Marketing Operations, and regional marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr. Manager, Global Integrated Marketing. Primary responsibilities/accountabilities of the job:

In alignment with strategies set forth by the CMO, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life. Establish positive relationships with key partners throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform ongoing planning and business/brand alignment. Be responsible for the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media Support the development of seasonal media plans- including global/regional planning and reviews, reporting and share-outs. Support business and marketing analytics for all initiatives, challenging internal partners to deliver against key KPIs Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to cultivate innovation and excellence for the brand within the industry. Support the tracking of the seasonal measurement plans and lead share-out with cross-functional teams. Qualifications & experience:

Experience:

5-6 years of Marketing experience, with a shown experience in the execution of 360 owned, earned and paid marketing plans. Education:

Bachelor's Degree Required Skills:

Demonstrated ability to work cross functionally in a global capacity Strong communications skills. Comfortable working in a fast-paced, creative environment with team members at all levels. Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail. Strong writing and editing skills. Experience with ecommerce, paid media, and how brand stories come to life on digital channels. Analytical, with the ability to provide strategic recommendations based on data. Passionate about fashion, art, pop culture and global events Ability to quickly absorb the brand and aesthetic. High proficiency in PowerPoint, Word, Excel and Google Drive suite. Keynote experience a plus.

Internal & external contacts:

Internal:

Global Integrated Marketing and CMO; Regional Marketing teams (North America, EMEA, APAC) External:

Agencies, Media Partners, Vendors SUPERVISORY RESPONSIBILITIES:

N/A BUDGETARY RESPONSIBILITIES:

N/A Decision making:

This role will support the Sr. Manager, Global Integrated Marketing in the decisions related to day-to-day management of global / regional digital channels; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein brand standards Resourcefulness/creativity:

This role is highly strategic and collaborative in the development of consumer marketing strategies and its implementation across online channels. Environment:

The environment is fast-paced and deadline driven but maintains an encouraging and team-oriented atmosphere Travel as needed.

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