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Global Brand Manager- Baby Brezza

3 months ago

Newark, United States The Betesh Group Full time

Baby Brezza, the #1 baby appliance brand, here at Baby Brezza, our vision is to make the everyday tasks of parenting easier through innovative products that simplify and automate the steps needed for parents to feed and care for their baby.

SUMMARY: The Global Brand Manager will be responsible for driving global sales along with the VP Global Marketing. This role will work closely with our network of global partners to support their marketing and sales efforts. It will include developing, distributing and optimizing content used by our global partners, monitoring DTC sales and marketing performance by market, sharing US sales and marketing learnings and overall serving as a consultant to improve our partner’s overall performance. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Major responsibilities include:

 Content Management:

·       Work closely with US cross-functional team and agencies to develop global content. This will include digital, website, and video content. Requires a lot of coordination in the US and with global teams to finalize

·       Share content with global partners and verify proper use across retailer sites, social media, etc.

·       Manage timelines and ensure all deadlines are met

 Social Media Management:

·       Monitor organic social media managed by each partner. Provide insights and learnings to improve.

·       Share learnings on a regular basis with global partners. Track performance on key metrics and share learnings/insights to improve.

 DTC Sales and Marketing Performance Analysis

·       Conduct sales and marketing performance analysis on DTC websites. Work closely with Global DTC team and Global Partners to implement changes to improve performance

·       Share learnings on a regular basis with global partners

Serve as a performance consultant

·       Serve as a performance consultant for our global partners to help them drive brand awareness, consideration and purchase interest in their market.

·       This will include regular interaction with global partners, including sharing US Learnings and the US Team’s assessment of their performance on a wide range of sales and marketing topics

QUALIFICATIONS:

·       Bachelor’s degree in Marketing, Business, Communications, or a related field.

·       3+ years of experience in CPG brand marketing with experience in content development, digital marketing, ecommerce and DTC. Global marketing responsibility a plus.

·       Strong project management skills with the ability to manage multiple projects simultaneously.

·       Excellent communication and interpersonal skills.

·       Detail-oriented with strong analytical and problem-solving abilities.

·       Ability to work collaboratively in a fast-paced environment.

Flexibility and adaptability. Ability to work with colleagues across the world in different cultures, countries, and time zones. 

WHAT WE CAN OFFER YOU:

The Betesh Group, conveniently located within one block of Newark Penn Station, can offer you a flexible work environment with beautiful surroundings including a secure and private patio area exclusively for the use of Betesh Group staff members. Additionally, here at The Betesh Group, we are collaborative, supportive, challenging and hard working. Benefits currently offered to our employees include Health and Dental Insurance, Life Insurance, Supplemental Life Insurance, Long-term disability Insurance, Commuter Benefits, 401(k) Savings Plans, paid vacation and sick time (PTO).


The Betesh Group is committed to diversity and inclusion. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Employment may be subject to verification of pre-screening tests, which may include background check, credit check and DMV check.