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Email Marketing Support Specialist
3 months ago
We are seeking a skilled and detail-oriented Email Marketing Specialist to join our Digital Sales marketing team to create best-in-class email marketing initiatives. Key functions include creating and coding email creatives and templates, creating and optimizing customer journeys that drive conversions, contact management, and working with our email vendors. This is a great opportunity for someone who thrives in a dynamic, fast-paced, and fun environment.
Essential Functions:
Working knowledge of building an email marketing campaign and familiarity with email marketing best practices
Collaborate with the marketing team to develop and execute impactful email marketing campaigns and journeys
Code emails using HTML and Salesforce coding language
Assist in the production of email marketing initiatives
Ability to work with marketing software tools
Respond to situations as they arise with minimal supervision
Analyze problems skillfully and use logic to reach sound solutions
Work with our email vendors on technical support updates and issues
Required Knowledge, Skills, Abilities, and Experience
Proficient with MS Office applications (Word, Excel, Outlook)
Ability to effectively communicate with all levels of staff and management
Productive in an independent or team work environment
Organized, detail-oriented, and able to meet tight deadlines
Additional Skills a Plus:
Basic design skills
Knowledge of CAN-SPAM Compliance
Experience in a B2C or retail marketing environment
Experience with customer audiences and segmentation
Knowledge of email list hygiene best practices
Core Competencies:
Problem Solving and Decision Making, Learning Agility, Initiative, High Standards, Organizing and Planning, Functional/Technical Expertise, Integrity, Results Orientation, Drive, Communicativeness
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