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Digital Marketing Operations Specialist

2 months ago

Oklahoma City, United States Loves Travel Stops & Country Store Full time

Req ID: 439857

BASIC PURPOSE: The primary purpose of this position is to assist with the coordination and execution of digital marketing efforts. This will include coordinating digital marketing projects across various channels and leading digital marketing screen efforts across Loves network of locations. RESPONSIBILITIES:
  • Manage the procurement, maintenance and support of Loves digital marketing screen efforts in over 600+ locations with internal and external partners
  • Provide weekly status updates of Loves digital marketing screens to Store and Corporate Leadership teams
  • Compile, schedule, publish and audit monthly playlists through ComQis content management system
  • Lead the execution of digital marketing projects from start to finish with digital design team
  • Collaborate with marketing team to maintain a monthly calendar of content updates across various digital channels
  • Maintain inventory of digital marketing assets to provide accurate asset lists
  • Facilitate and evaluate digital marketing requests through idea sessions, technical and rollout planning
  • Perform other duties assigned as needed to support the marketing department
  • Other responsibilities include writing, simple design and analytics reporting

EDUCATION AND EXPERIENCE:

Education:

  • 4-year college degree required

Experience:

  • 1-3 years of digital marketing or content management experience
  • Strong understanding of project management
  • Ability to develop strong relationships with both internal and external partners
  • Demonstrated ability to work collaboratively across marketing and IT channels
  • Previous experience CMS platforms a plus

SKILLS AND PHYSICAL DEMANDS:

Skills:

  • Hard Skills: Ability to use Mac and PC platforms with strong Office 365 skills. In-depth experience with CMS platforms.
  • Soft Skills: Time management skills, strong verbal and written communication skills, effective analytical thinking skills, ability to communicate with a vast array of personalities in a professional manner, ability to be flexible, strong sense of urgency, and unquestionable work ethic.
  • Drive for results with a can-do attitude; pushes self and others to achieve results and project execution.

Typical Physical Demands:

  • Requires prolonged sitting, some bending and stooping
  • Occasional lifting up to 25 pounds
  • Manual dexterity sufficient to operate a computer keyboard and peripherals
  • Requires normal range of hearing and vision

Job Function(s): Operations

Loves Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, weve provided customers with highway hospitality and Clean Places, Friendly Faces. Were passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Loves Family of Companies includes:

  • Gemini Motor Transport, one of the industrys safest trucking fleets
  • Speedco, the light mechanical and trucking service specialists
  • Musket, a rapidly growing, Houston-based commodities supplier and trader
  • Trillium, a Houston-based alternative fuels expert