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Digital Marketing Specialist

1 month ago

Jefferson City, United States teamworkonline Full time

Position Summary

The Digital Advertising Specialist is part of the sales support team and leads the Digital Marketing function in providing fulfillment, reporting and analysis for marketing campaigns. This role defines objectives, priorities and deadlines required to meet short term goals.

 

Core Position Responsibilities

  • Leads the digital marketing function through complex projects and initiatives.
  • Develops, executes and leads the digital marketing strategy for a division.
  • Develops and maintains advanced stakeholder relationships and serves as an experienced advisor to leadership and clients on digital marketing strategy topics.
  • Participates in cross-functional meetings, bringing a more specialized digital advertising
  • Provides ideation for increasing client brand awareness and engagement across a variety of marketing platforms through content development and distribution
  • Develops digital marketing collateral, including case studies, proposals, RFP responses, and talking points for sales opportunities.
  • Conducts market research to identify current trends and opportunities for expansion
  • Develop case studies and actively share written and verbal summaries of campaign performance and other insights.
  • Serve as the internal and client resource for digital marketing strategy and actively identify new advertising opportunities that fit client needs.
  • Provide copywriting and web design/maintenance for a variety of internal and client projects.
  • Schedule/implement, manage and optimize social media and digital marketing campaigns
  • Develop campaign performance reports and track when adjustments need to occur to meet campaign impressions.
  • Oversee social media accounts for various division entities.
  • Provide digital support for news staff.
  • Other duties as assigned .

 

Position Skills/Requirements

  • A bachelor’s degree in advertising or closely related field.
  • 4+ years of experience in digital advertising.
  • Strong written and verbal communications skills
  • Excellent organizational skills with the ability to manage and prioritize multiple projects in a fast-paced environment.
  • Experience with programmatic display, paid social, and/or paid search.
  • Must be familiar with the business applications of social media platforms, including Facebook, Twitter, YouTube, Pinterest, Google Ads, LinkedIn, TikTok, Snapchat, Instagram and more.
  • Proficiency with Adobe Creative Suites and Microsoft Office
  • Some experience developing ad graphics, editing video and audio.
  • Excellent grasp of digital and social media advertising principals
  • Solid knowledge of marketing research, statistical analysis, and ability to compute basic media math.
  • Proficiency in web design and knowledge of WordPress web hosting platform

 

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

 

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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