Business Development Manager

3 weeks ago

Princeton, United States ISMG - Information Security Media Group Full time
About Us
CyberTheory is a data-driven full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.

Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results & lasting success We utilize laser-like precision to design overall marketing strategies that align with our clients' audiences, timing, & channels for maximum impact. Our ability to harness the transformative power of innovative ideas & turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, & drive remarkable results, is what gives CyberTheory our creative edge & major competitive advantage as well.

The Opportunity
CyberTheory's Sales division is the heartbeat of the organization as the work this team does is essential for our continued growth & success. As a Business Development Manager, you will focus on targeting enterprise organizations within IT, cybersecurity, & adjacent industries, aiming to understand their unique marketing needs & position the value of CyberTheory as a specialized, full-service agency & our portfolio of solution offerings accordingly.

In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level marketing decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute & continue driving through the funnel towards the ultimate goal of securing new clientele.

If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you

What you'll be doing
  • Developing a high level understanding of CyberTheory's offerings & a strong base level knowledge of the cybersecurity landscape to elevate prospecting communication with clients.
  • Identifying & securing sales appointments with new clients through diligent & targeted outreach via cold-call, email, & networking tactics.
  • Establishing, developing, & maintaining positive business relationships with clients.
  • Achieving agreed upon KPIs, metrics, & performance outcomes within schedule.
  • Executing the initial business development stages of CyberTheory's integrated sale cycle which includes:
    • Prospecting & Account Mapping
    • Lead Generation & Nurturing Campaigns
    • Opportunity Qualification & Appointment Setting
What you'll bring for success
  • A Bachelor's degree or Master's (preferred) in Marketing/Advertising, Professional Sales, or related field(s)
  • 1-3 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
  • Experience targeting c-suite and/or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research/Content divisions
  • A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
  • Experience in or knowledge of the IT/cybersecurity industry strongly preferred
  • Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships
  • Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
  • Familiarity with Salesforce & CRM practices
  • Outstanding time management, prioritizing, & organizational skills
  • Willingness to learn & apply feedback to improve performance
  • A solution-oriented & results-driven mindset with a desire to make a true impact

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