Current jobs related to Senior Director, Premium Brand Marketing - Bethesda - Marriott

  • Director, Premium Brands Strategist

    3 weeks ago

    Bethesda, Maryland, United States Marriott Full time

    Job SummaryThe Director, Premium Brands Strategist is a key role in driving a unique and differentiated end-to-end brand experience for the Marriott brand. This position is centered around partnering with diverse groups within the organization to create a compelling brand strategy.Key ResponsibilitiesBrand Strategy & Multi-Year PlanningParticipate in the...

  • Senior Director of Marketing

    4 days ago

    Bethesda, United States Eat the Change Full time

    About UsAt Eat the Change, we’re on a mission to help consumers “Eat (and Drink) the Change they wish to see in the world,” starting with our product line: Just Ice Tea. When their beloved brand was discontinued, Honest Tea Co-Founders Seth Goldman and Barry Nalebuff partnered with Celebrity Chef Spike Mendelsohn to brew a new, delicious tasting...

  • Brand Marketing Manager

    4 months ago

    Bethesda, United States Culta LLC Full time

    Job DescriptionJob DescriptionFrom the moment you're introduced to CULTA, you'll notice the difference: a community of like-minded souls with a passion for perfection in our product. CULTA proudly grows all of its own cannabis on our Cambridge, Maryland campus and sells these cultivated products in our flagship dispensary store in Baltimore,...

  • Marketing Brand Strategist

    3 weeks ago

    Bethesda, Maryland, United States Culta LLC Full time

    Job OverviewAt CULTA, we pride ourselves on our commitment to excellence and our passion for quality. As a leader in the cannabis industry, we cultivate our products on-site and distribute them through our flagship dispensary and various retail partners across the state.The Brand Marketing Manager plays a crucial role in shaping and maintaining CULTA's brand...

  • Executive Director of Senior Living Operations

    3 weeks ago

    Bethesda, Maryland, United States Sunrise Senior Living Full time

    About the RoleSunrise Senior Living is seeking an experienced and passionate Executive Director of Senior Living Operations to join our team. As a key member of our leadership team, you will be responsible for assisting the Executive Director in the overall leadership, management, and success of the community.Key ResponsibilitiesFinancial management and...

  • Marketing Director

    5 days ago

    Bethesda, Maryland, United States MARTINELLI HOLDINGS LLC Full time

    Job Title: Director of Marketing & EventsBethesda Magazine is seeking a highly skilled and experienced professional to lead our marketing and events efforts.Job Summary:The Director of Marketing & Events will be responsible for developing and executing a comprehensive marketing strategy to increase visibility and support sales efforts. This includes creating...

  • Senior Director, Luxury Intelligence

    2 months ago

    Bethesda, United States Marriott Full time

    Job Number 24114619Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management  JOB SUMMARYThe Senior Director, Luxury Intelligence plays an instrumental role in providing strategic leadership and direction in...

  • Senior Director, Luxury Intelligence

    3 months ago

    Bethesda, United States Marriott Full time

    Job Number 24114619Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management  JOB SUMMARYThe Senior Director, Luxury Intelligence plays an instrumental role in providing strategic leadership and direction in...

  • Brand Experience Leader

    3 weeks ago

    Bethesda, Maryland, United States Marriott Full time

    Job SummaryThe Director, Premium Brands Strategist is a key role in driving a unique and differentiated end-to-end brand experience for the Marriott brand. This position is centered around partnering with diverse groups within the organization to achieve strategic direction and growth.Key ResponsibilitiesBrand Strategy & Multi-Year PlanningParticipate in the...

  • Marketing Brand Coordinator

    4 weeks ago

    Bethesda, Maryland, United States Smart Solutions Inc Full time

    Position Overview: Brand Marketing AssistantIn this dynamic role, you will play a vital part in supporting our marketing team at Smart Solutions Inc. and facilitating impactful campaigns. As a Brand Marketing Assistant, your contributions will be essential in executing successful marketing events and brand activations.Key Responsibilities:Assist in the...

  • Marketing Brand Coordinator

    4 weeks ago

    Bethesda, Maryland, United States Smart Solutions Inc Full time

    Position Overview: Brand Marketing AssistantAs a vital member of Smart Solutions Inc, the Brand Marketing Assistant will play an essential role in supporting our marketing initiatives and orchestrating impactful promotional campaigns. This position is designed for individuals eager to contribute to the success of our clients' brands through effective...

  • Senior Director, Luxury Intelligence

    3 weeks ago

    Bethesda, United States Marriott Full time

    Job Number 24155325Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type Management JOB SUMMARYThe Senior Director, Luxury Intelligence plays an instrumental role in providing strategic leadership and direction in...

  • Marketing Director

    3 days ago

    Bethesda, Maryland, United States Evenly Full time

    About EvenlyWe are a rapidly growing healthcare company revolutionizing the way patients receive Invisalign orthodontic care. Our mission is to become the outsourced Orthodontic solution for every dental office in America, leading the transition to Invisalign Orthodontics for the $250 billion industry.Job DescriptionWe are seeking a talented and driven...

  • Marketing Brand Coordinator

    4 weeks ago

    Bethesda, Maryland, United States Smart Solutions Inc Full time

    Position Overview: Brand Marketing AssistantAre you eager to engage in a dynamic role that supports our marketing initiatives and facilitates impactful campaigns? As a Brand Marketing Assistant at Smart Solutions Inc, you will play a vital role in ensuring the success of marketing events and activations for our esteemed clients.Key Responsibilities:Assist in...

  • Director of Marketing

    1 month ago

    Bethesda, United States Evenly Full time

    We are Evenly!Evenly is Orthodontics in-a-box for dentists. Our vision is to become the outsourced Orthodontic solution for every dental office in America and lead the transition to Invisalign Orthodontics for this $250 billion industry. Headquartered in Washington D.C., Evenly is backed by the world’s leading venture capital investors. We are committed to...

  • Executive Director of Senior Living Operations

    3 weeks ago

    Bethesda, Maryland, United States Sunrise Senior Living Full time

    Job SummarySunrise Senior Living is seeking an experienced and compassionate leader to join our team as an Associate Executive Director. As a key member of our leadership team, you will be responsible for assisting the Executive Director in the overall leadership, management, and success of our community.Key ResponsibilitiesRecruit, hire, train, and coach a...

  • Senior Manager, Co-brand Card Acquisitions

    2 weeks ago

    Bethesda, Maryland, United States Marriott Full time

    About the RoleWe are seeking a highly skilled Senior Manager, Co-brand Card Acquisitions to join our team at Marriott International. As a key member of our U.S. Co-brand Card Acquisitions team, you will play a vital role in supporting portfolio growth for American Express Cobrand Card products.Key ResponsibilitiesLead and influence strategies to drive...

  • Assistant Vice President

    7 days ago

    Bethesda, United States Mill Creek Residential Full time

    Welcome to Mill Creek! We’re glad you’re here! At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process.Studies have shown that women and people of color are less likely to apply to jobs unless...

  • Assistant Vice President

    1 day ago

    Bethesda, United States Mill Creek Residential Trust Full time

    Welcome to Mill Creek! We're glad you're here! At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. Studies have shown that women and people of color are less likely to apply to jobs unless...

  • Senior Manager, Co-brand Card Acquisitions Specialist

    2 weeks ago

    Bethesda, Maryland, United States Marriott Full time

    Job SummaryThe Senior Manager, Card Acquisitions, is a key member of the U.S. Co-brand Card Acquisitions team at Marriott International. This role is responsible for driving portfolio growth for American Express Cobrand Card products, building and strengthening member loyalty and engagement with Marriott's brands and most valuable members and guests.Key...

Senior Director, Premium Brand Marketing

4 months ago

Bethesda, United States Marriott Full time
Job Description

JOB SUMMARY

The Senior Director, Premium Brand Marketing, is a key member on the Brand Marketing Team within the Global Brand and Marketing organization, leading all marketing efforts for a portion of the Premium Brands including the Classic Premium Brands (Sheraton, Marriott Hotels, Delta Hotels by Marriott) and new brands and offerings like Apartments by Marriott Bonvoy and MGM Collection.

They will define brand marketing strategies and lead a team in executing insight-driven, integrated plans including the development of creative and messaging platforms; advertising, marketing, and communication campaigns; and tactical plans across paid, earned, and owned mediums to support individual brand health, company business objectives and overall profitability.

They will also work closely with their Brand Management business counterparts to shape brand strategy and consult on the 'marketability' of in-hotel initiatives, as well as define and champion brand voice (guidelines, templates and assets). They are also responsible for pull through of the brand's voice and offering across all communication touchpoints in the consumer journey.

Both Global and domestic in scope, this individual is responsible for defining Global strategies and constructs, working with continent brand marketing teams on localization of execution outside of US and Canada, and owning execution in US and Canada.

They will run a team that is responsible for managing complex budgets and leading highly cross-functional initiatives with other discipline, channel and product owners/experts within the broader organization as well as external agencies and partners. They will work in close collaboration with brand management, other marketing/comms disciplines (partnerships, PR, social/content marketing, portfolio marketing, loyalty marketing, paid media, etc.), channel owners and international continent brand marketing teams to execute brilliantly while delivering strong results.

This position requires a strategic leader and passionate brand marketer who is highly connected to the business, has a strong creative eye, excellent attention to detail and comprehensive experience in cross-discipline execution.

While the Senior Director will have direct responsibility over specific Premium brands, they may also take on responsibility for other brand marketing projects depending on overall need.

CANDIDATE PROFILE

Education and Experience Required
•4-year degree from an accredited university in Business Administration, Marketing, or related major and 10+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
OR
•12+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
•Experience managing and defining transformational strategies for business units.
•Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

Education and Experience Preferred
•MBA
•Experience working within and navigating a portfolio of brands.
•Lifestyle and/or premium brand(s) experience

CORE WORK ACTIVITIES

Brand Marketing Planning and Implementation
•Develops recommended brand marketing plans in context of company go-to-market strategy, including 1-2 year objectives, strategies, target customer descriptions, organizing marketing concepts to integrate/ amplify marketing programs, key metrics, and 18-month marketing calendar.
•Sets brand messaging strategy to provide direction and prioritization to the marketing organization and broader customer contact channels.
•Aligns brand marketing program investments with objectives and strategies and ensures appropriate funding levels are secured for all programs identified in the marketing plans.
•Develops visual and verbal aspects of brand voice.
•Supports development and execution of all brand communications; on-line, off-line, targeted media, direct marketing, experiential landing environments and brand pages.
•Develops high impact communications to deliver brand marketing plans and plan updates to HQ senior leaders, marketing departments, regional teams, franchisees, and hotel general managers.
•Partners with Partnership Team on all partnership efforts for the brands including setting a partnership strategy, identifying partnership opportunities and coordinating the integrated implementation of such partnerships with various disciplines (Brand Management, etc.)
•Establishes comprehensive marketing strategies for the brands under their responsibility along the entire consumer journey, including experiential marketing activations, content creation and earned, owned and paid media communications to promote these activities.
•Maintains strong knowledge of our core target customer and brings the latest marketing insights and innovations into the organization in order to inform and frame marketing plans.

Establishing and executing the global brand marketing plans
•Protects, celebrates and grows the brands, enhances marketplace relevance and delivers the brand promise.
•Develops and ensures implementation of programs to continue to successfully position the brands and achieve specific plan objectives and category leading results.
•Leverages marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
•Provides oversight, functional and business direction to ensure the successful execution of brand marketing strategies and programs.
•Develops, creates, and measures impact of brand marketing to include brand voice, marketing activation and guidelines, portfolio messaging, advertising, photography and guidelines, brand integration, public relations, brand experience partnerships, experiential marketing and events, website development, promotions, marketing innovation, key continental regional pull through strategies and tool content development.
•Creates solid creative briefs that logically tie to impactful consumer insights leading to best-in-class creative work from Marriott's agency partners.

Managing marketing budgets, scorecard results
•Develops annual marketing program budgets and allocates budgets by program based on the marketing plan. Maintains tracking and reporting of key budget operational processes and reports throughout the year.
•Works with Consumer Insights, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year (metrics include program revenue, profit, key awareness and perception shift measurements, paid search revenue, digital results and other metrics as pre-established in the marketing plan).
•Ensures marketing program budgets and administrative budget targets are met and not overspent.

Supporting the global positioning and growth of the portfolio
•Interfaces with Brand Management, Owner Franchise Services and Development Team to shape how we tell the story of how Marriott International's marketing organization supports the brands and hotels to drive owner/franchisee satisfaction and help with growth opportunities Development. And supports Development Marketing as they showcase the brands' proposition to Owner, Developer and Lender audiences.

Delivering on the Needs of Key Stakeholders
•Understands and meets the needs of key stakeholders.
•Communicates concepts in a clear and persuasive manner that is easy to understand.
•Demonstrates an understanding of business priorities.
•Supports achievement of performance goals, budget goals, team goals, etc.

Providing Technical Support and Consultation
•Provides technical expertise and technical leadership within own and other teams.
•Provides recommendations to improve the effectiveness of processes and programs.
•Demonstrates advanced knowledge of job-relevant issues, products, systems, and processes.
•Demonstrates advanced knowledge of function-specific procedures.
•Applies knowledge/judgment to achieve business goals.
•Foresees, identifies, and resolves problems.
•Keeps up-to-date technically and applies new knowledge to job.
•Performs other reasonable duties as required for this position.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.