Brand Marketing Manager

4 months ago

Bethesda, United States Culta LLC Full time
Job DescriptionJob Description

From the moment you're introduced to CULTA, you'll notice the difference: a community of like-minded souls with a passion for perfection in our product. CULTA proudly grows all of its own cannabis on our Cambridge, Maryland campus and sells these cultivated products in our flagship dispensary store in Baltimore, Maryland. CULTA's award winning products are also available in dispensaries throughout the state. Our name has become synonymous with quality, and we could not be more proud

The Brand Marketing Manager is responsible for CULTA's brand, including the customer experience, brand communications (internal & external), brand content, public relations, wholesale marketing, product marketing, and Culta.com. In addition, the Brand Marketing Manager will oversee the development and results of marketing campaigns, analyzing customer perception, competitive landscape, and product adoption.


JOB DUTIES & RESPONSIBILITIES:

  • Proactively lead and execute omni-channel marketing campaigns aimed at enhancing brand visibility, driving brand engagement, and boosting product sales, including measuring success, guiding optimizations, and managing the budget.
  • Regularly monitor and share data, analyze results, and develop and execute optimization strategies
  • Develop and manage brand content and communications
  • Develop and lead the execution of creative briefs to develop campaigns, collateral and communications assets to support various initiatives.
  • Organize and oversee B2B events, occasionally requiring night and weekend availability.
  • Supervise brand ambassador initiatives to devise innovative approaches for product exposure.
  • Contribute to the management and upkeep of our digital presence, including the core website and collaborating with the Retail Marketing Manager on social media content.
  • Collaborate cross-functionally early and often with internal teams (operations, sales, finance, compliance) and external stakeholders (freelancers, consultants) to advance brand objectives.
  • Provide regular updates on project status and results to senior leadership.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

  • Bachelor's Degree in business, marketing, or a business-related field preferred.
  • High School Diploma or GED equivalent required.
  • Cannabis brand experience preferred.
  • 3-6 years work experience in omni-channel marketing.
  • Proficient with technology including HubSpot, Google Analytics, and all social media platforms.
  • Ability to work onsite as needed.

PREFERRED SKILLS

  • Self-motivated, self-starter
  • Resourceful, organized, and attentive to detail
  • Ability to manage multiple competing priorities
  • Excellent interpersonal, communication and written skills

**All positions require the ability to pass background check and drug test as required by Maryland law. Must be 21 years or older**

CULTA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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