Senior Director, Luxury Intelligence

Job Number 24114619
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
 JOB SUMMARY

The Senior Director, Luxury Intelligence plays an instrumental role in providing strategic leadership and direction in the development and implementation of luxury-specific customer and topline revenue intelligence and insights. The Sr. Director of Luxury Intelligence will be responsible for developing and executing strategies that leverage data-driven insights to enhance our luxury brands. This role requires a deep understanding of luxury market trends, guest preferences, and competitive positioning. The ideal candidate will possess a strategic mindset, strong analytical skills, and a passion for luxury hospitality. This role requires a proactive and experienced leader who can effectively articulate complex ideas, build consensus, and drive meaningful conversations at many senior levels of the organization.

 

CANDIDATE PROFILE

Education and Experience Required

• MBA or equivalent advanced degree required AND Ten or more years of professional experience in luxury market insights, strategy, or consultative roles, demonstrating progressive career growth and exceptional performance or Twelve or more years of professional experience in luxury market insights, strategy, or consultative roles, demonstrating progressive career growth and exceptional
• Proven track record of developing and implementing successful luxury market strategies.
• Strong analytical skills with the ability to translate data into meaningful insights.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Deep understanding of luxury consumer behavior and market dynamics.
• Proficiency in data analysis tools and software.
• Experience leading cyclical enterprise planning and strategy.
• Demonstrated ability to work in a fast-paced, dynamic environment with a high degree of flexibility.

 

CORE WORK ACTIVITIES

Developing and Implementing Strategy; Driving Innovation

• Create and execute a luxury intelligence strategy that aligns with Marriott Luxury’s business objectives.
• Integrate luxury intelligence into brand strategies and operational plans.
• Direct and oversee market research initiatives to identify emerging trends, consumer preferences, and competitive landscape within the luxury and luxury hospitality industry.
• Monitor market dynamics, competitor movement, emerging trends in luxury hospitality and identify opportunities for innovation.
• Partner with VP of Luxury Strategy in the Strategic Planning Process. Recommend the right measurement and targets against the Luxury Group’s strategic goals and initiatives.
• Identify opportunities to support Growth strategy, leveraging external research from industry and consumer trends, development and financial data.

 

Transforming customer feedback into actionable insights

• Support Luxury Operations in their mission to elevate all areas of guest experience, to drive satisfaction, engagement and loyalty, while driving premium pricing and HNW customer loyalty. 
• Evaluate customer feedback and behavior and transform into actionable insights and strategic initiatives that drive meaningful improvements in hotel product, service, and overall customer experience

 

Acting as a change agent and communicating effectively with senior leaders

• Serve as a trusted advisor and thought leader to senior leadership, including the Luxury Group President, Brand Leaders and Continent Managing Directors, proactively providing insightful analysis, strategic recommendations, and thought-provoking insights that challenge conventional thinking and drive informed decision-making.
• Collaborate closely with VPs of Strategy, Luxury Operations, Marketing, PR and other key stakeholders to identify opportunities and address challenges. Drive constructive dialogue and consensus-building to ensure alignment in measurement of success. 

 

Measuring Performance and Ensuring Data Integrity and Accuracy

• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of luxury initiatives.
• Provide regular performance reports and actionable insights to drive continuous improvement.
• Develop complex measurement plans, oversee develop advanced customer behavior analyses and provide recommendations to brand leaders to inform marketing, communication, sales and brand strategy
• Conduct in-depth performance analysis and connect different topline, loyalty, customer metrics to identify opportunities to drive financial results 
• Develops efficient data collection and analyses processes, ensuring the accuracy and reliability of insights.
• Partner with various stakeholders in other Intelligence disciplines, Data Strategy, Finance and IT to collect data and performance insights

 

Managing Projects and Priorities

• Develops specific goals and plans to prioritize, organize, and accomplish work for self and direct reports.
• Provides direction and assistance to other teams regarding projects. Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Thinks creatively and practically to develop, execute and implement new plans or programs. Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Plans, develops, implements, and evaluates the quality of the teams’ operations.
• Provides recommendations to improve the effectiveness of processes or programs.

 

Leading Discipline Team

• Champions leaders’ vision for product and service delivery.
• Presents a collaborative leadership style, with a focus on building consensus and fostering a culture of teamwork and accountability
• Works with direct reports and peers to develop and implement strategies and goals.  Communicates a clear and consistent message regarding goals to produce desired results.
• Makes and executes the necessary decisions to keep team moving forward toward achievement of goals, including managing resources, capacity and prioritization.
• Provides targeted and timely communication of results, achievements and challenges to direct reports, peers, and leaders.
• Creates a team environment that encourages accountability, high standards, and innovation.
• Leads by example demonstrating self-confidence, energy and enthusiasm.

 

Managing and Conducting Human Resources Activities

• Interviews and hires employees.
• Promotes the fair and equitable treatment of employees.
• Facilitates regular, ongoing communication in department (e.g., staff meetings).
• Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
• Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
• Solicits employee feedback.
• Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns
• Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
• Identifies talents of direct reports and their teams and assists with their growth and development plans.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

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