Field Marketing Manager

4 weeks ago

New York, United States Anywhere Real Estate Full time
Job Description

This highly energetic and passionate individual is responsible for serving as an account manager within the in-house agency structure and works proactively interfacing directly with senior team members and leadership to implement local, regional, and national marketing strategies that benefit real estate agents and further their engagement with the Company's Agent Value Proposition. Also, as the local representative to the in-house agency, the Field Marketing Manager coordinates the powerful national support provided and leverages those resources to drive results at the local operation level. Accordingly, the field Marketing Manager has responsibility for the development and implementation of all local marketing plans and objectives and in-office marketing team.

This individual provides direct, one-on-one orientation and assistance to real estate agents and company staff, either personally or through direct report office-based marketing team members on key marketing programs and resources and is the key representative for all marketing initiatives. This individual must be able to balance the following tasks: Coldwell Banker Brand engagement, direct agent support, creative oversight in-office and operational excellence.

Essential Job Function - to support affiliated real estate agents:
  • Work proactively in the field, both personally and through leveraging office-based marketing team members, to communicate and implement all relevant marketing functions to the company's affiliates real estate agents
  • Work proactively with top echelon real estate agents to support marketing needs and business goals, with all efforts focused on delivery of the Company's Agent Value Proposition.
  • Maintain a significant presence in the local sales offices presenting at meetings.
  • Effectively communicate the Coldwell Banker luxury marketing program and provide local support as needed, including possessing the polished ability to represent the benefits of the program.
Team Development and Management:
  • Select, supervise, and develop one or more direct report marketing support team members located on site at individual branch office sales locations.
Strategic Market Planning & Delivery:
  • Coordinate the development and execution of the company's marketing plan, including advertising, strategies, and tactical implementation.
  • Serve in an agency account manager role as the primary representative of the in-house agency for the local Coldwell Banker Realty sales operation,
  • Clearly communicate as the local account manager on the progress of monthly/quarterly initiatives to internal and external stakeholders. Be the agency level intermediary to own and deliver results.
  • Preparing and disseminating communications and instructions within the Region in advance of promotional launches and marketing initiatives.
  • Conduct research and analysis on competing brokerages. Identify opportunities and work with senior regional and national marketing leadership to implement procedures to connect competitive advantages to actionable strategic decisions.
Support Local Operating Company/Senior Leadership:
  • In conjunction with local senior leadership and regional marketing leadership, participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts on occasion.
Events, Awareness and Communications:
  • Suggest and coordinate local venues that should be considered for local company events.
  • Leverage regional resources to deliver market position messaging externally.
  • Handle other duties as assigned, including but not limited to acquisition support and ad hoc presentations.
Qualifications
  • Bachelor's degree in Marketing or related field preferred.
  • Real estate License is a plus.
  • Minimum of 3 years of multi-channel marketing experience in a medium/large professional services company with 2 years' team lead experience at a management level or higher. Agency experience is highly smiled upon.
  • Experience with new and social media, online, and traditional advertising.
  • Excellent and persuasive oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
  • Must have polished public speaking skills and be capable of delivering compelling and professional presentations.
  • Demonstrated ability to work well in a minimally supervised, fast-paced environment.
  • Strong working knowledge with Microsoft Office Suite - Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
  • Strong working knowledge and proficiency with design applications but not limited to Adobe Creative Cloud Apps
  • Capable of lifting small packages at events.
About Us

Coldwell Banker® is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success - for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone's next move. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity - respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base - through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company's diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report.

You'll find our commitment to diversity reflected in our achievements:
  • Recognized as one of the World's Most Ethical Companies since 2011.
  • Anywhere has also been designated a Great Place to Work since 2019.
  • Recognized by Fortune as one of America's Most Innovative Companies.
  • Honored by Forbes as one of the World's Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what's next. We hope you'll join us.

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