Field Marketing Manager

3 weeks ago

New York, United States Cyera Full time
Description

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera's mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world's leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

WHO YOU ARE

An energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.

RESPONSIBILITIES:

Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns

  • Develop pipeline generation programs for large enterprise accounts
  • Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
  • Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
  • Partner with business development team on targeting and lead follow up prioritization and progression
  • Educate and enable sales team on new and planned marketing activities
  • Measure and analyze field marketing performance against target plan
  • Manage and balance regional field marketing budget and spend
  • Work with the regional channel team to develop co-marketing plans with partners and alliances
  • Improve waterfall metrics, including reach, conversion, velocity, value, and return
  • Develop and implement highly relevant messaging for single accounts and account clusters
  • Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
  • Webinars: Work with campaigns to develop content specific to larger enterprise companies
Requirements

REQUIRED BASIC QUALIFICATIONS:
  • Minimum of five (5) years experience delivering enterprise Field Marketing excellence
  • Highly knowledgeable about demand generation and marketing best practices
  • Results-oriented with a passion for performance measurement and analytics
  • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
  • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
  • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
  • Experience developing regional and channel plans to support account-based marketing
  • Demonstrated ability to build highly effective working relationships with sales and marketing
REQUIRED KNOWLEDGE:
  • Bachelor's Degree with a Marketing or Business focus preferred, but not required
  • Minimum of five (5) years experience delivering Field Marketing excellence
  • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
  • Strong understanding of content creation to target audiences with a tailored messaging
  • Experience in segmentation analysis, budgeting and building business cases
  • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
  • How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
REQUIRED SKILLS:
  • Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
  • Integrated marketing content creation and implementation experience
  • Ability to understand the company and product pitch and execute it in the field
  • Convey information to a wide variety of internal and external audiences
  • Write and deliver marketing-quality emails, presentations and collateral
  • Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
  • Recruitment planning for events and execution excellence
REQUIRED BEHAVIORS:
  • Results-oriented with a passion for performance measurement and analytics
  • Flexibility and "can-do" attitude
  • Communication and influence - must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
  • Ability to expertly manage multiple projects simultaneously with tight deadlines
  • Self-starter
  • Ability to evaluate and navigate complex problems with multiple, evolving variables
  • Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
  • Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
BENEFITS - Why Cyera?
  • Ability to work remotely, with office setup reimbursement
  • Competitive salary
  • Unlimited PTO
  • Paid holidays and sick time
  • Health, vision, and dental insurance
  • Life, short and long-term disability insurance

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