Field Marketing Manager

3 weeks ago

New York, United States AN Consulting Full time

Our client, a cybersecurity startup, is seeking an energetic and detail-oriented Field Marketing Manager to collaborate with our sales teams and drive demand.

Must live in LA

cybersecurity experience is a huge advantage

About You:

You are an energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. The ideal candidate will be an all-out team player, but at the same time, be a hands-on self-starter, driven, a great relationship builder, and someone passionate about owning a project from beginning to end.

About the Role:

In this role, you will assist in developing multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll see first-hand how a fast-growing company builds a world-class brand and delivers world-class marketing programs supporting our field sales and account management teams. T

Responsibilities

  • Actively support quality pipeline development and regional brand awareness through field and channel marketing programs, events, and campaigns.
  • Develop pipeline generation programs for large enterprise accounts
  • Created and delivered integrated marketing programs for the target region, including digital marketing, events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
  • Collaborate with sales to optimize pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region.
  • Partner with the business development team on targeting and leading follow up prioritization and progression
  • Educate and enable the sales team on new and planned marketing activities
  • Measure and analyze field marketing performance against the target plan
  • Manage and balance regional field marketing budget and spend
  • Work with the regional channel team to develop co-marketing plans with partners and alliances
  • Improve waterfall metrics, including reach, conversion, velocity, value, and return
  • Develop and implement highly relevant messaging for single accounts and account clusters
  • Events: manage all event logistics, including onsite management of events, ensuring flawless execution and liaising with event venues on event schedules, rooms, AV,and catering etc; assist in all event logistics
  • Webinars: Work with campaigns to develop content specific to larger enterprise companies
Qualifications
  • Minimum of five (5) years experience delivering enterprise Field Marketing excellence
  • Highly knowledgeable about demand generation and marketing best practices
  • Results-oriented with a passion for performance measurement and analytics
  • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
  • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
  • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
  • Experience developing regional and channel plans to support account-based marketing
  • Demonstrated ability to build highly effective working relationships with sales and marketing
Required Skills
  • Bachelor's Degree with a Marketing or Business focus preferred but not required
  • Minimum of five (5) years experience delivering Field Marketing Excellence
  • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
  • Strong understanding of content creation to target audiences with tailored messaging
  • Experience in segmentation analysis, budgeting, and building business cases
  • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
  • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
  • How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
Preferred Skills
  • Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
  • Integrated marketing content creation and implementation experience
  • Ability to understand the company and product pitch and execute it in the field
  • Convey information to a wide variety of internal and external audiences
  • Write and deliver marketing-quality emails, presentations, and collateral
  • Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set this company apart
  • Recruitment planning for events and execution excellence

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