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Marketing Director

2 months ago

Palo Alto, United States Hesai Full time
  • Develop marketing strategy for the American and European markets, with the goals to establish and strengthen Hesais brand and support the companys business growth via marketing and PR practices.
  • Work closely with teams based in the Shanghai headquarters, responsible for the localization of the news and product marketing materials from HQ, and amplification in the local markets; collaboratively generate effective marketing campaigns with clear measures.
  • Supervise all English PR and marketing content, generate case studies and news announcements with American/European customers and partners, initiate co-marketing activities, and leverage the owned, earned, paid, and social channels to amplify our successful stories.
  • Supervise digital marketing for the American and European markets, including social media operations, SEO/SEM, e-newsletters, webinars, etc.
  • Maintain the Americas and Europe event calendar, manage the trade show exhibitions from experience to logistics and create marketing campaigns leveraging major events (requiring business travel).
  • Work with PR agencies to develop and maintain media relationships in the Americas and Europe, coordinate executive interviews, gain media coverage, and enhance our thought leadership.
Requirements
  • 8+ years of B2B marketing experience, with campaign development and execution experience, and familiarity with mainstream digital channels. Experience in technology or automotive is preferred.
  • Experience in Google SEO and SEM, familiar with WordPress-based website optimization.
  • Excellent communication skills including speaking and writing.
  • Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude.
  • Experience in cross-country team collaboration is a plus.
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