Vice President Digital Marketing And User Acquisition

2 months ago


Palo Alto, United States Baliston Full time
  • Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
  • Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
  • You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
  • Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
  • Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy
  • Baliston is an innovative, prelaunch DTC startup founded by footwear, tech, and ecommerce veterans highly experienced in successfully bringing products to life.
  • You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting.
  • Subscription Model: Using a zero-waste annual subscription model ensures that each step you take is a step towards a sustainable future for our planet.


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