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Product Marketing Manager
2 months ago
Position : Product Marketing Manager
Location : Hybrid
Opportunity : Contract-to-Hire
Must-Have - Luxury Cruise experience required
Responsibilities: -
Serve as the voice of the product; execute product vision, strategy and implementation throughout all marketing channels and initiatives -
Bring to life our story that responds to insights and defines the brand as a category of one -
Lead and support the destination strategy throughout the year in close partnership with the deployment and itinerary team -
Pull and analyze deployment/itinerary data to implement an effective strategy to go-to[1]market differentiating our delivery against the competitive set -
Drive the creation of strategic plans to support go-to-market initiatives -
Strategically brief agencies on e-commerce content; Ongoing website audit sustaining accurate and precise product content staying true to the brand narrative -
Lead the development of product launch campaigns for both digital, traditional, and experiential campaigns introducing and supporting key product offerings for the brand -
Consistently optimizing campaigns and initiatives based on business intelligence -
Developing and leading overall product marketing and messaging calendar complementing major brand and product launches:
Vessel launches, events, experiences, brand campaigns, brand announcements, and more. -
Documents post-launch campaign performance with key insights on how to approach next steps and/or optimizations -
Develop a high performing team with various tenure and technical skills - Direct agencies in making sure initiatives are delivered precisely and in a timely manner -
Manage and develop product tool kits for internal and vendor stakeholders driving consistency of the product narrative -
Lead development of messaging strategy across all marketing channels making sure consistency is executed precisely -
Spearhead and manage product performance and action planning cross functionally - Strategically lead cross functional team against all major brand activations -
Lead and develop the story across all guest touchpoints from the brief to consumer launch while staying true to our strategic goals -
Manage and develop comprehensive, omnichannel marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately -
Close collaboration with the integrated and lifecycle team to build messaging strategy across segmented profiles -
Collaborate with the hospitality operation's team in establishing the guest experience story across all pre, during and post sailing experiences and channels.
Develop content against the guest experience as needed - Performs other duties as required
Skills -
Cruise experiences a must.
BA/BS in marketing, communications, advertising or like degree -
MBA a plus & Hospitality and ultra-luxury experience a plus -
Brand Marketing experience a plus - 5-8 years of product marketing and/or product development experience -
Ability to communicate complex approaches in a clear, precise, and actionable manner - Strong leadership skills -
Strong creative direction skills from briefing to execution making sure that creative lives up to the strategy -
Ability to manage multiple projects simultaneously while managing changing priorities -
Excellent interpersonal and presentation skills across all business units -
Excellent written and verbal communication skills - Experience with B2B marketing programs -
Demonstrate sound judgement and resourcefulness in decision making and problem solving -
Proficiency in Microsoft programs
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