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Product Marketing Manager

2 months ago

Doral, United States StaffChase Full time

Position : Product Marketing Manager Location : Hybrid Opportunity : Contract-to-Hire Must-Have - Luxury Cruise experience required Responsibilities: - Serve as the voice of the product; execute product vision, strategy and implementation throughout all marketing channels and initiatives - Bring to life our story that responds to insights and defines the brand as a category of one - Lead and support the destination strategy throughout the year in close partnership with the deployment and itinerary team - Pull and analyze deployment/itinerary data to implement an effective strategy to go-to[1]market differentiating our delivery against the competitive set - Drive the creation of strategic plans to support go-to-market initiatives - Strategically brief agencies on e-commerce content; Ongoing website audit sustaining accurate and precise product content staying true to the brand narrative - Lead the development of product launch campaigns for both digital, traditional, and experiential campaigns introducing and supporting key product offerings for the brand - Consistently optimizing campaigns and initiatives based on business intelligence - Developing and leading overall product marketing and messaging calendar complementing major brand and product launches: Vessel launches, events, experiences, brand campaigns, brand announcements, and more. - Documents post-launch campaign performance with key insights on how to approach next steps and/or optimizations - Develop a high performing team with various tenure and technical skills - Direct agencies in making sure initiatives are delivered precisely and in a timely manner - Manage and develop product tool kits for internal and vendor stakeholders driving consistency of the product narrative - Lead development of messaging strategy across all marketing channels making sure consistency is executed precisely - Spearhead and manage product performance and action planning cross functionally - Strategically lead cross functional team against all major brand activations - Lead and develop the story across all guest touchpoints from the brief to consumer launch while staying true to our strategic goals - Manage and develop comprehensive, omnichannel marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately - Close collaboration with the integrated and lifecycle team to build messaging strategy across segmented profiles - Collaborate with the hospitality operation's team in establishing the guest experience story across all pre, during and post sailing experiences and channels. Develop content against the guest experience as needed - Performs other duties as required Skills - Cruise experiences a must. BA/BS in marketing, communications, advertising or like degree - MBA a plus & Hospitality and ultra-luxury experience a plus - Brand Marketing experience a plus - 5-8 years of product marketing and/or product development experience - Ability to communicate complex approaches in a clear, precise, and actionable manner - Strong leadership skills - Strong creative direction skills from briefing to execution making sure that creative lives up to the strategy - Ability to manage multiple projects simultaneously while managing changing priorities - Excellent interpersonal and presentation skills across all business units - Excellent written and verbal communication skills - Experience with B2B marketing programs - Demonstrate sound judgement and resourcefulness in decision making and problem solving - Proficiency in Microsoft programs

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