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Vice President of Marketing

4 months ago

Madison, United States Blue Lake Consulting Group Full time

On behalf of our client, a widely known and respected mission based developer of Wisconsin centric economic opportunities, we are seeking a

Vice President of Marketing & Brand Strategy to lead the design and implementation of an integrated marketing and communications plan centered around Wisconsin economic development.

As a member of the senior leadership team, this creative and results oriented individual will bring a well-rounded marketing background combined with a passion for building a diverse & inclusive culture within an employee centric environment. Characterized as a concise decision maker, yet empathetic leader, this individual will possess exceptional interpersonal communication skills and proven mentoring strengths.

Role has remote flexibility for individuals residing within the state of Wisconsin.

Key Priorities: The Vice President of Marketing and Brand Strategy has the following primary roles: Oversee the design and implementation of a fully integrated marketing and communications strategy for the state’s economic development and for the organization. Oversee the design and implementation of a fully integrated marketing and communications strategy to attract and retain workforce talent for Wisconsin. Establish and enforce brand standards, and serve as the standard-bearer for creative excellence in all work created by staff and commissioned by the organization. Set and communicate a marketing vision for staff and partners. Develop and deploy strategies to ensure the public and stakeholders view the organization and state-led economic development efforts favorably; ensure the communication strategy is consistent and reflects the organization’s strategic vision. Works consistently to tell the story of the organization and state and create messaging in support of Wisconsin and organizational brand. Select and manage a marketing agency and specialized contractors to execute portions of the plan. Manage and mentor the Marketing and Brand Strategy staff spanning three teams: Creative Digital Marketing Events Integrate marketing efforts with leadership, internal operating divisions, and key economic development partners, as well as other state agencies as applicable. Identify and prioritize key audiences for marketing messages; allocate and dedicate resources to influence those audiences in support of organizational business objectives. Integrate in-state public relations activities with marketing activities, in collaboration with the communications director. Direct out-of-state public relations activities to improve the image and appeal of Wisconsin for business and talent attraction. Track, measure, and report on the effectiveness of marketing investments/initiatives. Oversee the implementation of the marketing program. Research and benchmark best practices; customize for Wisconsin application. Work with regional partners and staff to better integrate partners and resources. Manage to the Division operations plan, budget, and metrics. Serve as a spokesperson for organization and Wisconsin marketing and branding. Participate as a member of the Executive Team in strategic planning and implementation.

Experience & Competencies: Degree in marketing or related field (post graduate degree preferred). Minimum of 10 years of senior-level management experience in marketing or related field; strong preference for business, industry, or economic development marketing experience. Demonstrated experience in development of organizational marketing strategy Demonstrated experience in managing communications and/or marketing staff and projects. Demonstrated experience in selecting and managing marketing agency contractors.

Your Qualifications: Ability to develop large scale marketing campaigns. Ability to motivate and manage professionals and marketing contractors. Ability to align people, systems, processes, and metrics to achieve enterprise goals. Demonstrated understanding of economic and business growth drivers. Ability to influence senior level business managers and government officials. Ability to develop cooperative, productive relationships with partner organizations. Strong public speaking ability. Strong written and oral communication skills. Ability to communicate effectively with a variety of individuals and groups. Ability to develop and manage an operations plan, budget, and performance metrics.

International, national, and state-wide travel will occur on an occasional basis, less than 20% of the time. Travel is anticipated to include day and overnight travel.

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