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Brand Management Analyst, Shopper Marketing

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This role in summary This role is the Shopper Marketing Brand Analyst in the Integrated Business Unit (IBU) Product Business Unit, responsible for Consumer Packaged Goods (CPG) and Storage & Organization Shopper Marketing. This role spans across all retail channels. This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties). This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans. This position reports to the Senior Brand & Product Marketing Manager, CPG & Storage/Org Brands. Your responsibilities will include Support marketing planning for Gladiator & Affresh brands across all retail channels, ecommerce & physical.

Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.

Strengthen marketing partnership with key retailers and agency partners

Serve as primary point-of-contact with marketing teams at the retailers and agency partners

Partner with cross-functional product launch teams to build, align, and execute holistic go-to-market plans.

Create informed solutions that are grounded in data and research

Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews

Delivery of projects on-time, on-strategy, and on-budget.

Minimum requirements Bachelor’s Degree

2+ years of experience in one or more of the following: Marketing/Shopper Marketing, Product Development, Media, Brand, eCommerce or Channel Sales

Preferred skills and experiences Bachelor's Degree in Business or Marketing

Experience in Trade Media/Marketing (Paid, Owned, Earned, Event)

Project management, strong time management and organizational skills

Strong oral, written communication, and presentation skills

Proficient computer skills, Google Suite

Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders

Strong influencing and consultative skills - includes advocating for the shopper, aligning objective across teams and partnering internally and externally to grow the business and brand equity

Proven ability to develop strong relationships

Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings

Ability to work with teams cross-collaboratively

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