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Marketing Data Analyst

3 months ago

Egg Harbor City, United States TEKsystems Full time

Description:

POSITION SUMMARY

The Marketing Business Analyst is responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current multichannel marketing campaigns. This role is responsible for overseeing, organizing, and optimizing marketing data used to help drive strategic decisions and work activities for the Marketing & Communications department.

This position will be responsible for the collection, validation, and analysis of marketing and business data from multiple access points and interprets the output as charts, graphs, tables, dashboards and correlations using available software such as Excel and Tableau. The analyst maintains awareness of the latest developments, advance and trends in the field of performance measurement and reporting.

The analyst delivers comparative and correlative analyses to support business decision and quality improvement initiatives created and implemented by the Marketing & Communications department. The Marketing Business Analyst collaborates with members of the Marketing Services team, Digital team, and Marketing leadership.

•Bachelor’s degree required; degree in business/marketing analytics, information systems, data science, statistics, or marketing preferred.

•2-4 years’ experience in marketing data interpretation and reporting required; healthcare industry experience preferred.

•Strong ability to perform analysis and communicate findings in actionable manner required.

•Ability to interpret healthcare data and effectively present sophisticated analysis and findings required.

•Possess strong ability to perform route cause analysis and communicate findings in actionable manner required.

•Demonstrates ability to engage with stakeholders to understand and respond to their needs.

•Experience with analytics reporting and data interpretation/presentation

•SQL report writing skills required.

•Proficiency in Microsoft Office Applications Skills required.

•Advanced Excel skills (pivots, tables and functions) required.

•Excellent oral, written communication and problem solving skills required.

•Ability to convey complex ideas clearly and to communicate with both technical and nontechnical audiences.

•Ability to interact with professionally with a diverse group, including executives, managers and subject matter experts.

•Strong ability to work independently and within team setting to achieve outcomes.

QUALIFICATIONS

EDUCATION: Bachelor’s degree required; degree in business/marketing analytics, information systems, data science, statistics, or marketing preferred.

EXPERIENCE: 2-4 years’ experience in marketing data interpretation and reporting required; healthcare industry experience preferred. Strong ability to perform analysis and communicate findings in actionable manner required. Ability to interpret healthcare data and effectively present sophisticated analysis and findings required. Possess strong ability to perform route cause analysis and communicate findings in actionable manner required. Demonstrates ability to engage with stakeholders to understand and respond to their needs. Experience with analytics reporting and data interpretation/presentation. SQL report writing skills required. Proficiency in Microsoft Office Applications Skills required. Advanced Excel skills (pivots, tables and functions) required. Excellent oral, written communication and problem solving skills required. Ability to convey complex ideas clearly and to communicate with both technical and nontechnical audiences. Ability to interact with professionally with a diverse group, including executives, managers and subject matter experts. Strong ability to work independently and within team setting to achieve outcomes.

PERFORMANCE EXPECTATIONS

Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.

WORK ENVIRONMENT

This position requires some walking/standing and may have prolonged periods of sitting. Works with such equipment as computer terminal, fax machine, printer, telephone and copier. Position requires some travel, flexibility of hours including weekends, evenings and on-call duties as well as lifting up to 20 lbs. Essential functions for this position are listed on the Assessment and Evaluation Tool.

Skills:

Digital marketing, Marketing communications, Project management, Reporting, google analytics, CRM, Looker, Sql, Data, Data analysis, Marketing analysis, Analytic, Python, Marketing campaign, Marketing analytics, Business analysis, Business intelligence, Dashboard, Data science

Experience Level:

Intermediate Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.