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Content Marketing Specialist

3 months ago

San Francisco, United States SONA Full time

Sona is the go-to-market platform that gives businesses the right data and insights to unlock more pipeline and revenue. Our customers leverage Sona's advanced, account identification, attribution, and intent data coupled with industry-leading data enrichment to fuel business growth. We strive to create superior, thoughtful products that our customers love, and we aim to create an environment for continuous learning and improvement both professionally and personally. Our products are purposefully designed to empower sales and marketing professionals, enabling them to achieve greater success. We accomplish this objective by constructing the most comprehensive picture of the buyer's journey, using advanced data collection and data enrichment techniques across all channels, both online and offline. As a Content Marketing Specialist, you'll write engaging content that captivates B2B audiences and drives revenue. By studying customer pain points through sales data and research, you’ll craft educational content that helps customers and that naturally intersects with Sona’s product offerings. Objectives

Produce engaging, educational content that interweaves the breadth of Sona’s products and services

Study industry trends, sales feedback, and customer pain points to continuously improve content strategy and execution.

Implement SEO best practices to increase content discoverability and ranking on search engines, enhancing organic traffic.

Responsibilities:

Write captivating blog posts, guides, website copy, and emails that are designed to educate, captivate, and convert

Research, write, and edit content targeted at B2B audiences

Develop and enhance article outlines (leveraging AI tools)

Conduct marketing and sales analysis to identify trends and opportunities

Stay up-to-date with industry trends and best practices in digital marketing

Track and analyze content performance to ensure alignment with predetermined objectives.

Review and revise all written materials for accuracy and quality, including spelling, grammar, punctuation, and syntax

Implement SEO and ensure content follows SEO optimization best practices

Required skills and qualifications:

Bachelor's degree in English, Communications, Journalism, Marketing, or related field

Creative thinking and problem-solving abilities.

At least 1 year of experience in Marketing

Experience with Google Suite or related software

Excellent organizational skills and strong attention to detail

Excellent analytical and problem-solving skills

Experience with Search Engine Optimization (SEO)

Experience with adding and specifying design elements to written content

Preferred skills and qualifications:

Bachelor’s degree in English, Communications, Journalism, Marketing, or related field (or equivalent) or at least three years of relevant work experience

Experience as a content writer, with a track record of writing articles that achieve top organic search engine positions (rank #1 or #2)

Proficiency with Salesforce, Hubspot, Pipedrive or other CRM software

What makes you a great fit?

You have independent thinking, decision-making, organization, planning, and problem-solving skills

You’re able to think outside the box and creatively in your execution

You’re proactive and solutions-oriented in guiding towards the intended outcome

Ability to multitask in a fast-paced environment

Strong project management, time management, and organizational skills

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