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Marketing Coordinator

2 months ago

Logan, United States ELITechGroup Full time
Summary

Supports product go-to-market strategies by managing a global range of tactical marketing projects.

Essential Duties and Responsibilities
  • Oversees review/approval, production, and distribution of sales collateral such as brochures, flyers, PowerPoint slides, technical documentation and other customer documentation and promotional material.
  • Works with external vendors and printing companies to manage related activities.
  • Maintains marketing materials (brochures, promotional items, presentations) and fulfilling literature requests.
  • Coordinates all tradeshow and special event activities including pre-show promotional activities, hotel and personnel scheduling, exhibit registration, design and logistics, vendor payments and tracking, and other essential duties.
  • Manages Advertising and Editorial calendars for Marketing and Promotion purposes.
  • Monitors effectiveness of campaigns, including tracking and distributing leads to sales staff.
  • Assists with marketing metrics for Digital campaigns.
  • Assists with related special projects, as required.
Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Customer Service - solicits internal customer feedback to improve service; responds to requests for service and assistance; meets commitments.

Planning/Organizing - prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; develops realistic action plans.

Communication - able to communicate clearly in written and oral format to a variety of audiences; represents the company with external parties.

Detail Oriented - double-checks the accuracy of information and work product to provide accurate and consistent work; expresses concern that things be done right, thoroughly, or precisely; completes all work according to procedures and standards.

Initiative - works independently with little or no supervision; takes independent actions and calculated risks; asks for and offers help when needed.

Motivation - sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.

Organizational Support - follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values.

Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; uses reason even when dealing with emotional topics.

Teamwork - balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit.

Qualifications

Education and/or Experience
  • Bachelor's degree with 2 years related experience and/or training.
  • Sound understanding of SEO, PPC, and Google Ads.
  • Proficient with Excel, PowerPoint, Word, Outlook, Adobe Photoshop.
  • Event Management experience.
Preferred Qualifications:
  • Experience in the life sciences research and diagnostics industry.
  • Experience with graphic design tools.
  • CRM experience such as Salesforce.com.