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Brand Marketing Specialist
4 months ago
Business Unit OverviewHeadquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles 'n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.BrandPost Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.Location DescriptionPost Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.ResponsibilitiesDue to internal promotion, we have an opening for a Brand Marketing Specialist for our Pet Mainstream/Value brands including 9 Lives, Kibble n' Bits, and Gravy Train. In this role, you will lead in-market performance analysis, new product and core renovation execution, and cross-functional team leadership/collaboration/project management. You must be comfortable working with data and cross-functional teams and juggling multiple projects and priorities. We are looking for candidates who are driven with a strong bias for business results and who are excited to be working in PetResponsibilities: Analyze and report in-market performance across multiple businesses using Nielsen, IRI, and other data as needed to better understand consumer behavior to ultimately influence business decisions (forecasting, consumer spending, strategy/plan shifts, etc)Execute new product launches and core renovation projects concurrently in conjunction with the project management team, while representing the voice of the consumerEffectively manage project timelines and cross-functional team meetings to ensure flawless execution. This includes the timely publication of meeting notes and action registers as well as effective budget management and timelines.Work collaboratively with cross functional teams, customer teams, and external resourcesEnsure post-project reports are completed and/or shared with appropriate teams.Learn about and understand our consumer targets to build empathy & intuitionUnderstand fundamentals of and execute against 4 P's.Perform other functions or services as required or assigned.QualificationsEducation: BA requiredRequirements: Recent college graduate or new to brand marketing; 0-2 years of experience in marketing, integrated marketing communications or other relevant business management experience.Previous Internship experience preferred.Critical/analytical/strategic/creative thinking; ability to communicate effectively, organize, prioritize, and work along with cross-functional teams with strong project management skills.Motivation, decision-making, analytical problem solving, and results orientation.Work Structure: Reports to and takes work direction from the Brand Manager Internal: Contact all functional areas in the corporate office and operations facilities to develop systems and plans to drive business. Work Location: In-office (Lakeville, MN) with a hybrid work schedule#LI-hybrid
