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Marketing Specialist
2 months ago
UTAH STATE UNIVERSITY Marketing Specialist (Marketer I) LOGAN, Utah
Location: US-UT-Logan
Category: Marketing and PR
Position Type: Benefited Full-Time
Job Classification: Exempt
College: Caine College of the Arts
Department: Dean-Caine College of the Arts
Advertised Salary: Commensurate with experience, plus excellent benefits
Overview: Reporting directly to the Director of Marketing and Communications, the Marketing Specialist (Marketer I) role oversees and executes marketing activities for the Caine College of the Arts (CCA), focusing on department-level events and awareness campaigns. This includes initiatives for Art + Design, Music, and Theatre Arts departments, as well as affiliated programs and clubs, such as the Lyric Repertory Theatre. At times, this position supports greater college-level initiatives when needed.
The ideal candidate will demonstrate continuous improvement in marketing skills, oversee departmental tasks, including those of other marketing staff and student workers, and be receptive to guidance from the Director. Timely project completion, organized operations, and a customer-focused, professional demeanor in interactions with stakeholders are essential.
Responsibilities
40% Campaign Maintenance
Track the Master List of Events for marketing, including the organization, setup, and assignment of all tasks to complete campaigns.
Create and track all department-level marketing projects on the traditional schedule, maintaining and overseeing each task to ensure completion and timeliness.
Work directly with event contacts and partners to communicate the tasks and efforts of the campaign, ensure the vision of marketing the event is met, and inform partners on the timing of tasks and campaign completion.
Work with other marketing teams and employees, including graphic designers and student workers, to align on marketing tasks, timing, and coordinated efforts for efficient marketing campaign execution.
20% Marketing Assessment
Record digital and engagement data from department-level campaigns.
Create reports of each campaign and long-term marketing activity.
Utilize assessments to create a performance analysis as needed.
Use assessments and data to propose new ideas and direction in department-level marketing.
Provide assessment breakdowns to event contacts.
Make suggestions to contacts of new events using previous data and assessments.
20% Cost Tracking and Evaluation
Track and record proposed cost estimates for department-level marketing projects on the traditional schedule.
Include costs in marketing assessments to analyze effectiveness of money spent on campaign efforts.
Provide cost estimates and cost invoices to event contacts.
Submit marketing costs for payment.
10% Market Research and Planning
Analyze and propose improvements to the marketing process using previous experiences and efficiencies with marketing campaigns.
Think creatively and develop new ideas for promoting across departments.
Use direct experience with department-level campaigns to brainstorm new college-wide marketing and communication efforts and projects.
USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law.
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