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Senior Manager, Product Marketing
2 months ago
Senior Manager, Product Marketing
Responsibilities:
Conduct research and analysis on your vertical to develop insights and perspectives about opportunities
Research consumer and product trends using first- and third-party sources to understand the competitive landscape
Analyze usage trends across prior efforts, including but not limited to email, paid media, and trade media that goes well beyond reporting and offers opinions based on the data
Partner with key stakeholders to articulate objectives that marketing can support
Develop annual and quarterly marketing plans based on inputs, including but not limited to research, analysis, and stakeholder input
Promotional efforts across channels (e.g. emails, media)
Cadence of communications
Test and learn strategies
Proactively identify opportunities to connect our content to new and diverse audiences, leveraging your first-hand knowledge of both audience and external market trends
Execution
Determine creative approach to annual efforts as well as individual campaigns, including overall messaging strategy
Lead development of thoughtful creative briefs that clearly articulate context, insights, and messaging strategy for your campaigns based on consumers insights you've developed in your research and analysis
In detail, identify the various assets that you will be requiring for your campaigns by channel/audience and provide the necessary details to the Creative Services team
Traffic creative and collect feedback from key stakeholders, ensuring that you translate requests/needs to clear direction for the Creative Services team
Reporting and Analysis
Propose product/campaign KPIs and establish benchmarks
Develop reporting templates for all your activities and ensure that reporting is kept up to date and communicated to key stakeholders at an appropriate cadence
Identify opportunities to optimize performance via data-driven analysis and insights
Relationship Management
Determine the best plan for gathering input from and keeping your stakeholders up to date
Determine the most effective methods of communications (e.g. meetings with agendas)
Plan for prepping for meetings and coordinating any reporting or analysis needed
Requirements:
BA in Marketing, Communications, or related field
7+ years of experience in marketing content or products
3+ years of experience in Entertainment Marketing, preferably with a high visibility brand
Substantive experience creating and driving successful go-to-market strategies for product and/or content
Deep experience in creating strategic & creative briefs
Demonstrable experience aligning product/content consumer narratives within a larger brand
Highly analytical, with the ability to analyze data and translate that into assessments and future initiatives (must be very comfortable building spreadsheets)
Proactive, problem solver
Ability to operate independently with ability to drive results balanced with intuition for when to solicit input from leader
Balance creative, conceptual thinking with a data-driven mindset and eye for detail; excel in both creative and analytical environments; identify and assess success metrics
A positive spirit, inclusive mentality, diplomatic approach, and growth mindset
Critical thinker who can make wise decisions
Superior organizational & project management skills
Must be a team player with a results-oriented focus
Capacity for, and interest in, flexing across both strategy and execution
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