Marketing Coordinator

4 weeks ago


Aiken, United States City of Aiken Full time

The City of Aiken is accepting applications for a Marketing Coordinator to join our Parks, Recreation, & Tourism Department. Responsibilities: Develops, plans, organizes, promotes, and distributes communication through web, social media, print, and other communication tools for the Parks and Recreation division. Coordinates, integrates, and monitors Parks and Recreation messaging via social media to inform and educate the public. Manages all City of Aiken Recreation Department social media streams (posting, responding to comments, monthly report). Coordinates Parks and Recreation print and electronic publications to include designing, editing, printing, and distributing posters, brochures, flyers, and signs. Performs and manages graphic design development and maintenance and web content management to ensure the City is represented professionally and consistently in all materials and media outlets. Evaluates and makes recommendations on the effectiveness of communication tools utilizing analytics. Creates and edits complete marketing campaigns, social media content, and other communications projects. Maintains multimedia design and technical quality by staying abreast of current technology and suggesting new trends as needed. Assists with planning, logistics, coordination, and execution of events, ceremonies, and other Parks and Recreation activities. Cultivates community contacts and develops collaborative relationships with other City divisions, community members, and community representatives and groups. Promotes or markets planned programs and events for Parks and Recreation through social media, mass media, flyers, posters, and other venues. Enforces departmental rules and regulations. Attends workshops or seminars to improve marketing efforts for Parks and Recreation continuously. Minimum Requirements: Associates degree in marketing, journalism, graphic design, or other media-related degree (preferred) and two years experience; or any related field preferred with three to five years of experience in combination with education and experience that provides required knowledge, skills, and abilities. Professional level knowledge in marketing or media development preferred. Analytical skills necessary to plan, execute and evaluate public programs and special events. Use evaluation results to improve future endeavors. Interpersonal skills necessary to effectively interact with staff, the general public, and media. Computer skills including knowledge of graphic design, Canva, Adobe, and social media streams. Proficient in marketing or community relations, exceptional writing skills, and detail-oriented. Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects approximately 5-10% of work time. Physical capabilities necessary for standing, walking, sitting and exerting 10-20 pounds of force to lift, carry, push or otherwise move objects. This position is subject to a criminal background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate. The City of Aiken is an Equal Opportunity Employer and a drug-free workplace. #J-18808-Ljbffr


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