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Marketing Manager

3 months ago

Little Ferry, United States TriVista Full time

This Job Is For You If: You thrive in a workplace where your strategic vision is an integral to shaping our marketing future You have a keen understanding of customer needs and preferences, allowing for the continuous refinement of marketing strategies You enjoy working closely with various departments to increase employee engagement What You’ll Do: Craft a cutting-edge content ecosystem by harnessing AI tools, enhancing TriVista's market engagement and reach Overhaul our website to significantly boost lead generation, ensuring it aligns with the broader TriVista industry focus, while also overseeing and maintaining social content Take charge of quantifying success through the acquisition of qualified leads and the generation of marketing insights, which will serve as our foundational KPIs Elevate the Business Development team by optimizing HubSpot's capabilities to refine our email marketing strategies and enhance segmentation Design, develop, and regularly update marketing materials required to support business development Uphold the integrity of our client feedback (NPS) process, deepen the integration of our subject matter experts in the engagement process, and ensure our marketing materials and brand identity are current and effective. Ensure customer segmentation data is up to date, accurate, and can be used to support campaign execution Qualifications Include: 5+ years of marketing experience, with a strong preference for B2B consulting services and a history of effective strategy implementation Demonstrated proficiency in HubSpot or similar platforms, with an emphasis on impactful email marketing campaigns Analytical approach to defining and interpreting marketing KPIs to guide strategic decisions Strong project management skills with the ability to execute programs with speed, accuracy, and efficiency Capability to lead initiatives, inspire excellence, and foster collaboration towards achieving shared marketing objectives Proficiency using MS Office Suite Authorized to work in the US on a full-time basis Flexibility to travel as needed (10% of time) Education: 4-year degree in business, marketing, communications, or related field and/or combination of required education and experience About our Firm: One of Consulting Magazine’s Fastest Growing global operational management firms, TriVista is an award-winning company passionate about our people, their growth, and how we collaborate together to support our clients through their most complex challenges. Our culture fosters creativity, new ideas, and fresh perspectives. We embrace continuous learning, reward great work, and seek out people who want to make a difference. We are a unique consulting firm of results-driven industry subject matter experts who thrive on the excitement generated by working on challenging projects.

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