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Digital Marketing Specialist

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Topeka, United States Blue Cross and Blue Shield of Kansas Full time

This position partners with the customer experience team, product marketing team, and other teams to ensure clarity and simplicity of messaging for internal and external communications. They will write content for customer experience initiatives (including but not limited to education, internal and external communications, and digital interactions) as well as serve as subject matter expert for Salesforce Marketing Cloud (including but not limited to building emails and marketing campaigns, setup automation and journeys, import and clean up data extensions, manage shared folders and assets across various business units as well as providing assistance with and quality assurance of the Marketing Cloud platform.

"This position is eligible to work remote or hybrid in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us?

  • Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
  • Family Comes First: Total rewards package that promotes the idea of family first for all employees.
  • Professional Growth Opportunities: Advance your career with ongoing training and development programs.
  • Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
  • Trust: Work for one of the most trusted companies in Kansas
  • Flexibility: options to work onsite, hybrid or remote available
Compensation

$25.58 - $30.40 hourly

Non - Exempt 13
  • Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
What you'll do
  • Execute email campaigns on schedule based on the marketing calendar, build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud.
  • Work with IT, agencies, and external vendors to execute campaigns.
  • Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates.
  • Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses.
  • Tag and code content and links for tracking against a cross-channel environment.
  • Writes educational content for employees regarding CX initiatives.
  • Writes and reviews technical prompts and instructions based on human-centered design and user experience best practices.
  • Responsible for writing internal communication for CX initiatives including intranet articles, job aids, and promotional items.
  • Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees.
  • Sets short and long-term goals and actions plans for personal workload.
  • This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs
What you need
  • High school diploma/GED
  • Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem
  • Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates.
  • Outstanding written communication skills including editing of written content for internal and external audiences
  • Proven track record of creating innovative and interactive content
  • Understanding of human-centered design and user experience principles
  • Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments.
  • Ability to manage work requests from multiple sources, outside of direct line of reporting.
Bonus if you have
  • Bachelor's degree in business administration, computer science, marketing, journalism, strategic communications, or similar fields of study
  • B2B and/or B2C marketing in the health insurance industry
  • Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
Benefits & Perks
  • Base pay is only one component of your competitive Total Rewards package
  • Incentive pay program (EPIP)
  • Health/Vision/Dental insurance
  • 6 weeks paid parental leave for new mothers and fathers
  • Fertility/Adoption assistance
  • 2 weeks paid caregiver leave
  • 5% 401(k) plan matching
  • Tuition reimbursement
  • Health & fitness benefits, discounts and resources


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