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Associate | Marketing Analytics

2 months ago


Topeka, United States Macquarie Bank Limited Full time

An excellent opportunity has opened within Digital & Campaigns team at Macquarie Asset Management to join a high performing and collaborative team, as a Senior Associate in Marketing Analytics. The team actively seeks to challenge and support one another to continuously elevate the work we do, and we are invested in each other’s success and wellbeing. At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 34 markets and with 55 years of unbroken profitability. You’ll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes. What role will you play?

Press space or enter keys to toggle section visibility As a Marketing Analytics Associate, you will analyze marketing data, track campaign effectiveness and recommend testing and optimization strategies to improve performance. You will develop a consistent platform for the tracking and measurement of marketing channels and activities, including cadenced reporting and dashboards (highlighting key metrics and visualizations) to communicate insights to business stakeholders. You will monitor digital media trends and collaborate with global partners to understand in-market programs, and regional results, enabling you to provide data-driven, actionable insights. What you offer

Press space or enter keys to toggle section visibility Bachelor’s Degree in Marketing or quantitative disciplines, plus 3 or more years’ experience in marketing analytics or similar role Demonstrated experience in data analyzing, market research, segmentation, and user testing to drive marketing decisions and high-performing programs Knowledge of omni-channel marketing (e.g., digital, social media, email marketing, webinars, podcasts, advertising) Experience in analytical and reporting tools such as Google Analytics, Tag Manager, Data Studio Tableau or Power BI Proficiency in Microsoft Office (e.g., Excel, PowerPoint, Teams). #LI-EF1 #LI-Hybrid

We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply. Press space or enter keys to toggle section visibility In Macquarie Asset Management, you will join a global asset manager that aims to deliver positive impact for everyone. Join a team that is trusted by institutions, pension funds, governments, and individuals to manage billions in assets globally. We provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, green investments, natural assets, real estate, and asset finance. Press space or enter keys to toggle section visibility Macquarie employees can access a wide range of benefits which, depending on eligibility criteria, include: Hybrid and flexible working arrangements One wellbeing leave day per year and minimum 25 days of annual leave Primary caregivers are eligible for 20 weeks paid leave along with 12 days of transition leave upon return to work and 6 weeks paid leave for secondary caregivers Paid volunteer leave and donation matching Range of benefits to support your physical, psychological and financial wellbeing Employee Assistance Program, a robust behavioural health network with counselling and coaching services Recognition and service awards

Our commitment to diversity, equity and inclusion

Press space or enter keys to toggle section visibility We are committed to providing a working environment that embraces diversity, equity and inclusion. As an inclusive employer, Macquarie does not discriminate on the grounds of age, disability, sex, sexual orientation, gender identity or expression, marriage, civil partnership, pregnancy, maternity, race (including color and ethnic or national origins), religion or belief.

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