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Marketing Coordinator

3 months ago

Herndon, United States Addison Group Full time

Position: Marketing Coordinator Location: Herndon , VA - Hybrid. 2 Days On Site Tues. and Wed. Availability: To Start:As soon as possible Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Marketing Coordinator to join their team. Please contact us today to discuss this opportunity Job Summary: The Marketing Coordinator will support the marketing team in executing various marketing strategies and initiatives. This role involves coordinating marketing activities, managing product marketing campaigns, CRM management, planning events, growing the customer database, and contributing to overall marketing efforts. The ideal candidate is organized, detail-oriented, and has a passion for marketing. Key Responsibilities: 1. Product Marketing: Assist in the development and execution of product marketing strategies. Conduct market research to understand customer needs and competitive landscape. Create and manage product launch plans, including promotional activities. Collaborate with product development and sales teams to ensure alignment on product positioning and messaging. 2. CRM Management: Maintain and update the customer relationship management (CRM) system. Segment customer data and create targeted marketing campaigns. Monitor and analyze CRM data to identify trends and opportunities for customer engagement. Implement strategies to improve customer retention and loyalty. 3. Event Planning: Plan, coordinate, and execute marketing events, such as trade shows, webinars, and conferences. Manage event logistics, including venue selection, vendor coordination, and budget management. Develop event marketing materials, including invitations, brochures, and promotional items. Evaluate event success and gather feedback for future improvements. 4. Database and Customer Growth: Develop and implement strategies to grow the customer database. Analyze and segment the customer database to identify growth opportunities. Collaborate with the digital marketing team to create lead generation campaigns. Track and report on the performance of database growth initiatives. 5. Overall Marketing Support: Assist in the creation and distribution of marketing content, including blogs, social media posts, and email newsletters. Coordinate with graphic designers, copywriters, and other team members to produce marketing materials. Support the execution of digital marketing campaigns, including SEO, PPC, and social media. Monitor and report on marketing performance metrics. Minimum Requirements: Bachelor's degree in marketing, Communications, Business Administration, or a related field. Minimum 3 years of experience in marketing, with a focus on product marketing, events coordination, and database management. Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools. Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills. Knowledge of digital marketing principles, including SEO, SEM, and social media marketing. Ability to work independently and collaborate effectively in a team environment. Preferred Qualifications: Experience in B2B marketing or within [specific industry/sector]. Familiarity with event management software and analytics platforms. Certification in marketing, event management, or related disciplines is a plus. #J-18808-Ljbffr