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Field Marketing Specialist, Retail

4 months ago

Columbus, United States Bug Tussel Wireless Full time

**SUMMARY**

The Field Marketing Specialist is responsible for developing and executing strategic marketing plans that align with organizational objectives and promote the Bug Tussel and AT&T brands. This role collaborates closely with the marketing team, retail product managers, and store teams to optimize sales and marketing approaches, ensuring a cohesive and branded customer experience across all touchpoints.

**Key Responsibilities**:

- Develop a comprehensive marketing strategy in collaboration with the marketing team and retail product managers, outlining project needs, scope, goals, and implementation tasks.
- Collaborate with retail store teams to enhance the sales and marketing approach, ensuring every customer's consistent and branded experience.
- Represent Bug Tussel and AT&T brands professionally in all interactions.
- Build and maintain strong business relationships with AT&T at the regional level, identifying new business opportunities and proactively addressing potential issues.
- Identify and leverage local events, PR, social media, and other collaboration opportunities to position the brand strategically in the market.
- Develop and implement effective sales and marketing strategies to meet and exceed retail sales targets.
- Coordinate and manage communications to the field regarding current and planned retail marketing initiatives, campaigns, and events.
- Effectively manage the field marketing budget, ensuring optimal resource utilization.
- Work closely with wireless leaders to establish a strong local presence, deliver exceptional service, and achieve success within the community.
- Perform other duties as assigned.

**Education and Experience**:

- 2-5 years of successful sales and/or marketing experience in the telecom industry, with a proven track record of achieving and exceeding sales quotas.
- Ability to handle multiple projects and work independently.
- Ability to coordinate with key managers and executives.
- Willingness and ability to travel to host local retail events, off-site training, and meetings.
- Ability to lift 10-15 pounds and perform tasks requiring bending, squatting, and stretching for inventory and stocking purposes.
- Ability to stand for extended periods to provide exceptional customer service (with or without reasonable accommodation).

**Job Skills**
- Experience in sales, marketing, or a related role within the retail carrier or wireless industry.
- Proven ability to implement sales and marketing techniques that resonate with diverse consumer groups in the retail industry.
- Exceptional communication and interpersonal skills, with the ability to connect with customers and influence sales decisions.
- Motivated self-starter with a competitive spirit and a drive for success.
- Commitment to providing extraordinary customer service by being compassionate and understanding customer needs.
- High energy and a sense of urgency to meet internal and external customer expectations.
- Experience utilizing CRM Systems (MS Dynamics, Salesforce, or similar) to maximize effectiveness.
- Strong preparation skills and ability to generate solid strategies around opportunities.
- Maintains a professional appearance and conduct.
- Excellent verbal and written communication skills.

**Work Environment**
- Work is performed in a typical office environment with mínimal physical risks involved, as well as in the field while conducting surveys and installations, with moderate to high physical risks.
- The noise level in each work environment is low to moderate.
- Overtime may be required to meet project deadlines.
- Sitting for extended periods and operating a computer keyboard, mouse, and other devices and objects.
- Physically able to participate in training sessions, presentations, meetings, field support, and other activities.
- Ability to travel for events, client meetings, stakeholder engagements, and off-site personnel/management interactions, as well as participation in company and industry events.

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Vision insurance

Compensation package:

- Commission pay

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: Remote