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Marketing Specialist

2 months ago

Columbus, United States Lutheran Social Services of Central Ohio Full time
Job DescriptionJob Description

Marketing Specialist

Full Time | Day Shift | 40 hours per week

Lutheran Social Services of Central Ohio is currently seeking a Marketing Specialist based out of our home office in Columbus, Ohio.

The ideal candidate will share Our Mission: Creating a better world by serving people in need.

The Marketing Specialist is responsible for assisting with the development and execution of internal and external marketing, brand strategies and communication, plans and functions to help further the mission, achieve strategic goals and increase awareness of Lutheran Social Services (LSS).

What will I do as a Marketing Specialist with Lutheran Social Services:

  • Assist in developing and executing long- and short-term internal and external marketing and communications plans and strategies that satisfy LSS brand standards and goals.
  • Work with LSS Health Center to create and execute a comprehensive marketing strategy that promotes programmatic goals and supports community outreach efforts.
  • Manage and maintain LSS and various program social media channels including developing content, responding to comments and messages, and tracking engagement, with the overall goal of increasing engagement and brand relevance.
  • Write, review, edit and coordinate the production of LSS and program marketing and communication materials ensuring relevancy, consistency, and brand compliance. This includes advertisements (all channels), brochures, flyers and more. Work with graphic designer on layout.
  • Manage and update the LSS website, including content and basic functional components. Work with external vendors as needed. Assist with Google Analytics measurement and reporting.
  • Analyze digital campaign results or work with vendors on reporting and make recommendations on ways to improve the success of digital marketing efforts.

Requirements for a Marketing Specialist with Lutheran Social Services:

  • Bachelor's degree in Marketing, Communications, Journalism or related field.
  • Minimum of 5 years' experience as a marketing or communications professional. Non-profit or health care sector preferred.
  • Prior relevant marketing and communications experience, including creating engaging content to advance an organization's mission.
  • Social media management experience.
  • Experience developing and managing an annual marketing and communications calendar and strategies.
  • Understanding of CRM software (HubSpot is preferred) and marketing automation.
  • Experience using analytics tools (e.g., Google Analytics, social media insights) to track and analyze performance metrics.
  • Proficiency in managing social media platforms (Instagram, Facebook, X, LinkedIn, etc.) and social media analytics technologies to engage a diverse audience.
  • Knowledge of CMS platforms (WordPress, etc.) and Microsoft platforms, including Word, Excel, PowerPoint, etc.
  • Canva and some graphic design experience preferred.
  • Valid Ohio driver's license, access to reliable insured transportation and ability to meet LSS insurance standards required.

As one of the largest non-for-profits in Central Ohio, we value our employees. Our excellence is based upon team members dedicated to a fulfilling career and committed to the service of others.

Benefits with Lutheran Social Services:

  • Health insurance with 4-plan options
  • Tuition Reimbursement Program
  • 403(b) retirement plan with employer matched savings
  • Dental and Vision insurance
  • Medical and Childcare Flexible Spending (FSA)
  • Health Savings Account
  • PTO and 9 Paid Holidays
  • Opportunity to make a positive impact on individuals & the community

About Lutheran Social Services:

We put our Mission of Service into action. Every day LSS serves thousands of people in 27 Ohio counties by addressing the four core societal issues of food, shelter, safety, and healing. LSS offers Food Pantries, housing and supportive services through homeless shelters, domestic violence services, senior living and health care, affordable housing communities, and other services that uplift families and strengthen communities.

Lutheran Social Services of Central Ohio is committed to being an equal opportunity employer.